The Cannes Lions global award for creative excellence in healthcare communications has seen two Aussie agencies take out bronze.
The awards ‘Lions Health’ saw a bronze Lion go to JWT Sydney for its campaign for Johnson & Johnson’s Combantrin product.
Saatchi & Saatchi in Sydney also received a bronze Lion its work on for Luxottica’s OPSM eye-screening tool, entitled ‘Penny the Pirate’.
Check out JWT’s case film here and Saatchi & Saatchi’s campaign work here.
Dentsu Nagoya, Japan, took home the first ever Health & Wellness Grand Prix for its entry ‘Mother Book’ for Kishokai Medical Corporation.
“Lions Health is the first of its kind – not only has it given the healthcare communications industry an event to call their own, it has offered insights and learning through a line-up of outstanding global speakers along with an invaluable two days of networking and discussion,” Louise Benson, festival director of Lions Health, said.
“Alongside this, the awards have provided a true benchmark for the industry, helping to establish creativity’s place within it. Congratulations to all of the inaugural winners.”
Have a look at all the winners here.
Kathy Calvin, president and CEO of the United Nations Foundation, said: “The Lions Health – United Nations Foundation Grand Prix for Good was created to inspire the best in creative health communications for social good.
“The inaugural honour goes to a campaign that used the power of social media in new and unexpected ways to teach people to recognise potential symptoms of cancer and seek treatment while the disease is treatable. Cancer Tweets prompted online engagements that sparked offline conversations and action among consumers to take ownership of their own health and wellbeing. As the media and creative landscapes continue to evolve, we are all challenged to find fresh approaches to shape conversations that change lives for the better.”
