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Reading: Aussie Small Businesses Smashed Large Retailers In Sales Over Holiday Period
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B&T > Marketing > Aussie Small Businesses Smashed Large Retailers In Sales Over Holiday Period
Marketing

Aussie Small Businesses Smashed Large Retailers In Sales Over Holiday Period

Kathryn Van Kuyk
Published on: 25th January 2017 at 10:54 AM
Kathryn Van Kuyk
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Whilst ABS data released last week showed that Australian retail sales had missed expectations, research released today from Vend reveals that spending with the small and independent retailers went up by eight per cent.

Customer data from cloud-based point-of-sale and retail management software Vend, shows 2000 Aussie businesses recorded an eight per cent increase in sales volumes this holiday period (Black Friday – 15 January) compared to 2015/16.

Sales from Boxing Day and into the first week of January were 33 per cent lower than pre-Christmas sales and 23 December was the top Christmas spending day – as in previous years.

“Big box retailers may have seen less spending this holiday period than previous years, but our data shows a lift for SMB retailers,” said Vaughan Rowsell, founder of Vend.

“Many of Australia’s independent retailers are doing a fantastic job of providing a sophisticated, friendly and unique customer experience, and that goes a long way to attract shoppers during busy periods. It’s great to see smaller stores start off 2017 so well.

“In other markets we’ve seen a growing shift in the past two years from traditional post-Christmas discounts and sales to heavy pre-Christmas discounting. This has largely been brought on by Black Friday as it sets an expectation with shoppers for lower prices.

“It looks like Australia may be starting to follow this trend too. And while the shift is small at the moment, we’re seeing more sustained discounting following Black Friday and into Christmas, rather than a focus on big January sales.

“This is good news for consumers in the short-term, but retailers need to ensure they’re being strategic with their discounts, without cutting into their profits or the value of their brand and products down the line.”

 

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By Kathryn Van Kuyk
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Kathryn is an award-winning senior public relations consultant currently account managing the Vend, Fluent Retail, 90 Seconds, Code Like a Girl and Yume accounts for BENCH PR. She has worked on local and international campaigns that have not only achieved their goals, but have also won national and international recognition, including a United Nations award for excellence in public relations. For more than 19 years Kathryn has worked in corporate and consultancy roles focusing on media management, project management, strategy and stakeholder engagement. Awards: Campaign: Common Sense for East Timorese. Client: City of Yarra. 2003 • Winner - United Nations Award for Excellence in Public Relations * • Winner - Special Category, International Public Relations Association Golden World Awards * • Winner - Best Communications Team, International Business Award (Stevie) American Business Awards * • Certificate of Excellence - PR Week (Asia Pacific) Awards * • Winner - Government Relations, Public Relations Institute of Australia (National) Golden Target Awards * • Winner - Government Relations, Public Relations Institute of Australia (Victoria) State Awards for Excellence * • Certificate of Recognition (2nd Place) ‘Young PR Professional of the Year’, PR Week (Asia Pacific) Awards * Jointly awarded to Socom’s Chairman, Sheila O’Sullivan and Senior Consultant, Kathryn Van Kuyk Campaign: Rebuilding Community Confidence & Trust. Client: Becton Corporation. 2005 • Winner - Government Relations, Public Relations Institute of Australia (Victoria) State Awards for Excellence* * Jointly awarded to Socom’s Chairman, Sheila O’Sullivan and Senior Consultant’s Paul Duboudin and Kathryn Van Kuyk

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