AusPost Unveils Small Business Campaign Via Y&R Melbourne

AusPost Unveils Small Business Campaign Via Y&R Melbourne

This week, Australia Post launched a new integrated campaign championing small businesses across Australia.

The campaign, developed by Y&R Melbourne, will run across out of home, radio and digital.

The campaign showcases four small business stories, each of which currently uses Australia Post’s services to help with logistics and presentation of packaged products.

Check out the spot here:

Says Rebecca Burrows, General Manager of Business, Australia Post: “Australia Post has been building infrastructure to help businesses connect, trade and grow for over 200 years.”

“This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful.

Matt Farrugia, Managing Partner, Y&R Melbourne, added: “Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia.

“Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive.”

CREDITS

Client: Australia Post

General Manager of Small Business: Rebecca Burrows

Head of Small Business Marketing: Chantelle Lane

Businesses:

Caravana: Jackie Jennings

United Make: Mond Qu

Magpie Goose: Maggie McGovern

Archie Rose: Dave Withers

Creative Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Senior Art Director: Kieran Moroney

Senior Copywriter: Katie Britton

Planning Director: Michael Hyde

Account Director: David Gallo

Senior Producer: Zoe Rixon

Photography: Hell Studios

Photographer: Tom Franks

Production Company: Nice Bike

Director: Adam Ciancio

Producer: Tanya Stankovic

Media Agency: Dentsu X

 




Please login with linkedin to comment

Auspost Melbourne Y&R

Latest News

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster
  • Campaigns

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster

This International Women’s Day, CARE Australia will celebrate women as global change-makers amid increasingly frequent conflicts and climate-related crises, with Ashleigh Streeter-Jones, Natalie Kyriacou OAM, and Justine Cullen spearheading the initiative as ambassadors. Lead image: Ashleigh Streeter-Jones In its third consecutive year, the ambassadors will champion CARE Australia’s Her Circle initiative, which recognises that: when […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]