This week, Australia Post launched a new integrated campaign championing small businesses across Australia.

The campaign, developed by Y&R Melbourne, will run across out of home, radio and digital.

The campaign showcases four small business stories, each of which currently uses Australia Post’s services to help with logistics and presentation of packaged products.

Check out the spot here:

Says Rebecca Burrows, General Manager of Business, Australia Post: “Australia Post has been building infrastructure to help businesses connect, trade and grow for over 200 years.”

“This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful.”

Matt Farrugia, Managing Partner, Y&R Melbourne, added: “Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia.

“Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive.”

CREDITS

Client: Australia Post

General Manager of Small Business: Rebecca Burrows

Head of Small Business Marketing: Chantelle Lane

Businesses:

Caravana: Jackie Jennings

United Make: Mond Qu

Magpie Goose: Maggie McGovern

Archie Rose: Dave Withers

Creative Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Senior Art Director: Kieran Moroney

Senior Copywriter: Katie Britton

Planning Director: Michael Hyde

Account Director: David Gallo

Senior Producer: Zoe Rixon

Photography: Hell Studios

Photographer: Tom Franks

Production Company: Nice Bike

Director: Adam Ciancio

Producer: Tanya Stankovic

Media Agency: Dentsu X