B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: AusPost Unveils Small Business Campaign Via Y&R Melbourne
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > AusPost Unveils Small Business Campaign Via Y&R Melbourne
Campaigns

AusPost Unveils Small Business Campaign Via Y&R Melbourne

Matthew William Bishop
Published on: 10th April 2018 at 9:32 AM
Matthew William Bishop
Share
2 Min Read
SHARE

This week, Australia Post launched a new integrated campaign championing small businesses across Australia.

The campaign, developed by Y&R Melbourne, will run across out of home, radio and digital.

The campaign showcases four small business stories, each of which currently uses Australia Post’s services to help with logistics and presentation of packaged products.

Check out the spot here:

https://youtu.be/6m6ll5Wg2Eo

Says Rebecca Burrows, General Manager of Business, Australia Post: “Australia Post has been building infrastructure to help businesses connect, trade and grow for over 200 years.”

“This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful.”

Matt Farrugia, Managing Partner, Y&R Melbourne, added: “Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia.

“Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive.”

CREDITS

Client: Australia Post

General Manager of Small Business: Rebecca Burrows

Head of Small Business Marketing: Chantelle Lane

Businesses:

Caravana: Jackie Jennings

United Make: Mond Qu

Magpie Goose: Maggie McGovern

Archie Rose: Dave Withers

Creative Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Senior Art Director: Kieran Moroney

Senior Copywriter: Katie Britton

Planning Director: Michael Hyde

Account Director: David Gallo

Senior Producer: Zoe Rixon

Photography: Hell Studios

Photographer: Tom Franks

Production Company: Nice Bike

Director: Adam Ciancio

Producer: Tanya Stankovic

Media Agency: Dentsu X

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Melbourne, Y&R
Share
By Matthew William Bishop
Follow:
Social Media Manager at Y&R ANZ | Digital Marketing Director at Episc

Latest News

Google’s Raphael Hodes: “We Need To Move Away From Last Click”
18/07/2025
The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?