Media strategy consultancy and technology business Audience Precision today announced the appointment of Josh Sharp as Chief Strategy Architect.

The experienced media strategy professional joins the company following its global expansion and rapid growth.

Sharp has more than 20 years’ experience in strategic planning, campaign implementation and management, digital and social media execution and account leadership and has worked with many brands across a range of industries, including retail, automotive, telecommunications, luxury goods, finance, gaming and technology.

Sharp joins Audience Precision from a consultancy role at OMD. He has also worked as Client Services Director at Maxus Global, Group Business Director at Starcom and Group Business Director at Mediaedge:CIA.

On the client side, he was General Manager – Media Operations and Sponsorships at Telstra and has also worked in management roles at Initiative, Optimedia and Carat Australia. Some of the brands he has helped lead to success include Qantas, Telstra, Samsung, ALDI, Optus, Virgin Mobile, Canon, 20^th Century Fox, Subaru, Fairfax Media, Westpac, Colgate Palmolive, Arnott’s Campbells and Lion Nathan.

Audience Precision CEO, Haydon Bray, said Sharp would be responsible for leading the Australian strategy team.

“Josh comes to Audience Precision with a serious amount of strategy skills that have been honed from 20 years of experience managing big brands across a wide variety of sectors,” he said.

“He is highly inquisitive to why things work, and why they don’t, and this trait, along with his infectious nature, is what makes Josh the perfect fit for our team.”

Sharp said he was excited to take on the new challenge.

“I’m thrilled to be part of the Audience Precision team to help develop highly targeted, data led media insights and strategies, enabling our clients to make meaningful connections with their current and potential customer base,” he said.

“I thrive on being able to adapt my skills across multiple categories and brands to drive positive business outcomes for clients, and I am excited to bring this passion to the Audience Precision business model.”

His appointment follows the recent announcement that John La Rosa has joined Audience Precision as Head of Business Development.

Audience Precision aims to unlock the true value of media in driving business outcomes and eliminating the guesswork from key marketing investment decisions. Bray, alongside five founding team members and equity partners, worked for five years to develop the Audience Precision model, which challenges the outdated media-buying industry by using technology to deliver actionable insights and superior strategy nationally and worldwide.

Working with foundation client, Warner Music, the model has been so successful that Audience Precision has already established offices in New York and London, with further global expansion to come. Audience Precision is also working with clients in entertainment, retail, health, tourism, media and other sectors.

Sharp joins Bray, Samantha Bolton as Managing Partner USA & UK, Laura Newman as Global Head of Research, Alison Coleman as CFO, Sean Gerraty as Head of Operations, John La Rosa as Head of Business Development and Jeremy Cath as Chief Technology Officer. The broader team includes strategy architects, researchers, masters-level data scientists, campaign engineers, software developers and media buyers.