Audacia Audio, the global audio advertising marketplace, has hired Elena Chatziconstantinos to lead its sales operation in this region. She joins after leaving MiQ last year.
Chatziconstantinos brings extensive experience in strategic media sales, commercial partnerships and digital audio advertising, with a track record of driving revenue growth and building long-term client relationships across agencies and brands.
In her new role, Chatziconstantinos will be responsible for leading Audacia Audio’s sales strategy, expanding its APAC footprint, and working closely with partners to accelerate adoption of smarter audio solutions and measurement.
“We’re incredibly excited to welcome El to the team,” said Kym Treasure, CEO and founder of Audacia Audio.
“She brings a deep understanding of media, a sharp commercial mindset, and the leadership experience we need to scale. El will play a critical role in helping us bring transparency, performance and simplicity to audio buying across the region as we champion multicultural media and measurement”.
Prior to joining Audacia Audio, Elena held senior sales and client leadership roles across the media and advertising industry, including Mamamia, Kargo, SBS and MiQ, working closely with agencies and advertisers to deliver innovative, results-driven media solutions in competitive markets.
“I’ve been an avid audio listener since my years at Austereo (SCA), so I’m really excited to be joining Audacia Audio at such a pivotal moment for the business and the audio industry,” she said.
“The team is challenging the status quo in how audio is traded and measured, and I’m looking forward to working with brands and agencies to help unlock the full potential of the medium.”
