Atomic 212° Productivity Soars As It Implements ‘Workplace Of The Future’

Atomic 212° Productivity Soars As It Implements ‘Workplace Of The Future’
SHARE
THIS



Atomic 212° is at the forefront of developments in workplace structure, productivity and flexibility. The media and advertising agency has spearheaded a multi-faceted approach that will see the business position itself as the ‘Workplace of the future’.

“We are gradually implementing dozens of small changes across the business, experimenting with unique ways of working in order to create a flexible work environment and hopefully foster creativity,” CEO Jason Dooris said.

“This isn’t about having all the answers, it’s about adopting a test and learn mindset. Just because people have been working a certain way for years, it doesn’t mean it’s the best way to work, or the most productive or efficient.”

Phase one of the agency’s productivity plan was the ‘Talk First’ Initiative, which the business rolled out in late 2015. This saw the agency ban internal emails, in a bid encourage staff to talk to each other rather than firing off emails constantly. The initiative was aimed at improving work-life balance and to stop staff members assigning tasks on weekends and outside of work hours.

“We implemented the ‘Talk First’ initiative in order to stop professional discourtesy, where staff would simply allocate tasks without actually talking to the people around them,” Dooris said.

The second phase of the plan has been implemented in recent weeks. Phase two was coined the ‘Fresh Air Project’. This revolves around flexible working environments. For example, Atomic 212° employees are encouraged to take lightweight tables and chairs onto the Atomic 212° wharf in Walsh Bay in order to generate creativity and bolster productivity.

“A change in environment can have a huge impact on creativity. We work in such a beautiful part of Sydney that is seems ludicrous to be couped up in the office, especially when we are supposed to be generating creative ideas.”

The agency is bringing the notion of a flexible work environment to life through a number of small changes to the office – these include standing desks, remote office strategies and hot-desking. The most senior staff in the business frequently relocate their work spaces within the office, in order to give junior staff access to the most experienced people in the business.

The agency also began introducing the Double Robotics telepresence robot in its offices to allow for a mobile, remote office experience. The Double device is a portable screen with video and audio capabilities, which can be controlled and manoeuvred remotely. This allows staff members to attend meetings and workshops from their home, or from different Atomic 212° offices around Australia and New Zealand.

The third phase of the plan relates to flexible work hours. “We haven’t developed a fancy name for this phase yet,” Dooris joked.

The agency has been a major supporter of flexible work hours since its inception. “There is a major issue in our industry with mothers returning to work – we have put flexible structures in place to encourage women to come back to work after having children, in an environment where they don’t have to feel guilty for leaving the office to spend time with their families. We have staff who leave the office a couple of times a week to go to university. We have staff who prefer to work from home on some days. We’ve always been very flexible.”

However, the third part of Atomic 212°’s workplace rollout will see this approach solidified in the agency’s business plan and performance indicators.  “We’ll be ramping this up significantly in the coming months.”

Many of these changes were inspired during Dooris’ frequent business trips to Japan. “The flexible workplace model in Japan is very impressive. We certainly don’t want to replicate everything, but the flexibility strategies I saw were a real eye opener.”

Dooris was careful to point out that these workplace changes have not been designed to upend the entire office. “Banning internal email definitely took some adjustment, but the other changes have been incremental. It’s about creating a flexible work environment which caters for different people.

“Some people prefer the standing desks, other people like to sit. Some people have taken to working outside with gusto, whereas others are comfortable at their desks in the office. Some people like to take a couple of hours off in the middle of the day to do their chores or exercise, others prefer more traditional hours. We don’t want to be encouraging people to work ridiculous hours, but if someone is a night owl and does their best work at midnight, we want to allow them to work when they feel most productive. We want to cater to everyone’s preferences.

“This isn’t an entirely altruistic move. The idea is to create a more effective and productive workplace. We are testing and learning as we go along, but anecdotally the changes are already having a very positive impact on the business.”

Please login with linkedin to comment

KDPR

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.