Powersports brand Polaris has appointed independent creative agency ATime&Place as its lead creative partner across Australia and New Zealand, following a competitive multi-agency pitch.
The globally recognised leader in innovation and performance, Polaris holds the number one position in Side-by-Side Vehicles in Australia and is widely regarded as the benchmark brand across agricultural, industrial and recreational powersports.
Trusted by farmers, land managers, government, commercial operators and adventure enthusiasts alike, Polaris continues to define the category through advanced engineering, capability and design.
In a release, ATime&Place said its appointment reflects Polaris’ ambition to further strengthen its brand presence and deepen its connection with rural, regional and recreational audiences across Australia and New Zealand, building on its leadership position and momentum in the market.
ATime&Place will lead creative services across brand strategy, advertising, social and experiential activations, with work already underway.
Michael Blundo, national marketing manager at Polaris Australia and New Zealand said: “Polaris is built for the toughest conditions and for people with the ambition to meet them head-on. Our vehicles are engineered to perform where the ground is unforgiving, the weather is unrelenting, and the stakes are real. In ATime&Place, we saw a partner with the clarity and creative capability to help express that leadership and continue pushing the brand forward.”
Adrian Mills, CEO and co-founder of ATime&Place said: “Polaris is loved by Australians and New Zealanders because it is undeniably brilliant at what it does. It has earned this loyalty through performance, trust and a deep connection to the people who rely on it every day. It’s a privilege to be working with a brand of this stature. Our role is to expand the brand world, add depth and meaning, and help take an already exceptional brand to even greater heights. It’s going to be fun.”
Polaris joins a growing list of ATime&Place client wins since opening, alongside UniSuper, Mountain Goat, Cobram Estate, Ventia and Global Prime, reinforcing an expanding portfolio that includes EnergyAustralia, Deloitte, Suzuki, Swinburne, Dodo and Balter.
