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Reading: ARN’s iHeartLIVE Scales Up For 2026 With Entertainment Experiences Designed For Brands
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B&T > Media > ARN’s iHeartLIVE Scales Up For 2026 With Entertainment Experiences Designed For Brands
Media

ARN’s iHeartLIVE Scales Up For 2026 With Entertainment Experiences Designed For Brands

Aimee Edwards
Published on: 29th October 2025 at 5:00 PM
Aimee Edwards
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ARN is taking fan experiences and brand integration to the next level in 2026, announcing a major expansion of its iHeartLIVE franchise alongside a slate of entertainment platforms designed to connect audiences and advertisers through music, culture and live experiences.

iHeartLIVE: The Ultimate Entertainment Experience

iHeartLIVE has already delivered unforgettable, curated events for fans, featuring global superstars and Australian icons including Robbie Williams, Keith Urban, Amy Shark, and Birds of Tokyo.

Each event is tailored for fans, bringing artists and audiences closer together while giving brands a unique opportunity to engage in meaningful, memorable ways, directly with music fans.

In 2026, iHeartLIVE will scale up in partnership with Australia’s leading promoters, agents and labels to deliver 20 live shows across Sydney, Melbourne, Brisbane, Adelaide, Perth and key regional centres.

More than 10,000 fans are expected to experience the events in person, and millions more will be reached through broadcast, streaming and social platforms.

Each iHeartLIVE event will also feature integrated brand partnerships, offering advertisers the chance to connect directly with passionate music fans through intimate, immersive experiences that extend far beyond the live stage.

iHeartLIVE is all about real-life experiences, audio, video and social. Fans who can’t attend in person can still join the excitement through live audio simulcasts on broadcast radio as well as video on demand.

At its Upfront event, ARN showcased the power of iHeartLIVE with an exclusive live Q&A featuring 5 Seconds of Summer, followed by a performance from platinum-selling singer-songwriter Amy Shark, highlighting the calibre of stars fans can expect in the year ahead.

Entertainment Designed for Brands

Building on the success of iHeartLIVE, ARN has also expanded its entertainment offering for 2026 to include four major content experiences created for both audiences and advertisers. These brand-led cultural moments sit under Integrate by ARN, a platform that merges creativity, storytelling, and measurable impact across audio, video, social, and live activations.

The 2026 line-up includes:

  • Save Our Pub – a national campaign across the GOLD Network, iHeart and ARN’s regional stations, rallying Australians to rescue and celebrate their local pubs.
  • Run Club Rave – a fitness-meets-music movement bringing DJs, live radio and coffee-fuelled sunrise runs to cities and towns nationwide.
  • Kissed at Sea – a large-scale, radio-first dating experiment at sea that’s part Love Island, part cruise-ship chaos.
  • The Zone – a high-stakes endurance challenge where 100 contestants compete to stay inside a circle for a chance to win $100,000.

“We’re creating big ideas that brands can live within. At Integrate by ARN, we’re launching entertainment platforms like Save Our Pub, Run Club Raves, and The Zone. Cultural moments that matter to Australians and give brands genuine ways to connect at scale. Brands become part of the entertainment audiences choose across audio, video, social, and real-life experiences,” said Jenni Lees, director, Integrate by ARN.

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TAGGED: ARN, iHeart
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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