Arnott’s Wants People To Have A Lighter Lunch With Its New Campaign

Arnott’s Wants People To Have A Lighter Lunch With Its New Campaign
SHARE
THIS



Brand participation agency 31ST:SECOND, has partnered with Arnott’s to develop a refreshed version of the popular and bench marked campaign ‘Light Lunch’ promoting healthier and lighter lunches that will get shoppers to ‘Switch the Sandwich’.

Arnott’s is encouraging shoppers to swap bread for a lighter alternative from their Crispbread range, Vita-Weat Lunch Slices and Cruskits, by highlighting the health benefits of these options.

31ST:SECOND has developed off-location displays, POS including recipe cards and will be sampling in the fresh section of supermarkets to interrupt shoppers front of store and target those who avoid the packaged biscuit aisle.

SwitchTheSandwich_KV_V8_A[2]

31ST:SECOND leveraged Arnott’s partnerships with like-minded healthy products, such as Tassal Salmon and Perino Tomatoes, to offer easy healthy lunch alternatives using Arnott’s products. This ease of shop solution and sampling opportunity will attract shoppers and encourage them to trial, which we know has a high conversion to sales.

31 ST:SECOND group account director, Laura Williams said: “31ST:SECOND are excited to be working with Arnott’s to evolve the Light Lunch platform. This year’s campaign is all about encouraging consumers to switch their traditional sandwich for Arnott’s Vita-Weat Lunch Slices, which are packed with wholegrain and goodness, or alternatively Arnott’s Cruskits, which are lower in carbs than bread.

“By offering delicious and healthy recipe inspiration for shoppers, we’ve provided an ease of shop lunch solution plus excited the retailers with a cross category activation.”

The Arnott’s Switch the Sandwich campaign is now live in across all stores nationally.

 

Please login with linkedin to comment

2014 Advertising & Marketing Awards Strategy

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]