ARN has promoted Donna Gordon to CMO.
She join ARN’s executive leadership team, reporting directly to ARN CEO Michael Stephenson.
In her new role, Gordon will lead ARN’s marketing strategy across its portfolio of brands and platforms, driving audience growth, brand performance, and commercial impact as the business continues its evolution into a modern entertainment company spanning audio, visual, social and live experiences.
Gordon brings more than 20 years’ experience across marketing and communications, working with some of Australia’s most recognised media and entertainment brands. She has been a vital part of ARN for over 15 years, most recently serving as Head of Marketing, where she led integrated consumer and trade marketing strategies.
Michael Stephenson, CEO of ARN, said: “Donna has been an important part of ARN team for many years, her passion for our brands, audiences and partners is second to none. As we continue our complete business transformation, having a clear, insight‑led marketing strategy is critical. Donna brings deep experience, energy, and a strong commercial mindset, and I’m delighted to welcome her to the Executive Leadership Team.”
Gordon said: “I’m incredibly proud to take on this role at such an exciting time for ARN. The opportunity to lead our marketing strategy across audio, digital, social, and live experiences, and to work with such talented teams, is one I’m really looking forward to as we continue to grow and evolve our brands.”
ARN has been on something of a hiring and promotion spree lately. Two weeks ago, it appointed for IPG Mediabrands leader Lucy Formosa Morgan to lead ARN’s sales operations, revenue and yield, and insights functions. Last week, it appointed Scott Lyons as director of strategy and Janine Chambers as head of commercial finance.
