Australian Radio Network (ARN) has announced the launch of ShakeMe interactive audio advertising across iHeartRadio in an Australian broadcasting first.
The ShakeMe advertisements utilise technology produced by Adswizz, which allows listeners to easily interact with advertising without impacting their listening experience.
When listeners hear a ShakeMe ad – with a tailored call to action – they will be able to shake their device which will trigger either a phone call to be placed, a coupon to be downloaded to their device or a landing page to open when they next open their phone.
The ShakeMe ads use technology carefully designed to make it easier for audiences to interact with advertising in a way that suits them, with consumers able to engage directly with specialised ads without the need to unlock their phones, click through or even look at their screen.
Geraint Davies, chief operating officer of iHeartRadio Australia, said: “There is massive penetration of mobile ownership in Australia and a rapid migration of radio listening onto digital platforms like iHeartRadio.
“When you combine those things with the ShakeMe technology, which allows advertisers to give consumers the control to instantly interact further with the brand while listening to their ad with just a simple shake of their phone, you have an incredibly powerful marking tool.”
ARN’s ShakeMe integration on iHeartRadio follows the 2017 rollout of its targeted advertising delivery system across the platform.
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]