Australian Radio Network (ARN) has announced the launch of ShakeMe interactive audio advertising across iHeartRadio in an Australian broadcasting first.
The ShakeMe advertisements utilise technology produced by Adswizz, which allows listeners to easily interact with advertising without impacting their listening experience.
When listeners hear a ShakeMe ad – with a tailored call to action – they will be able to shake their device which will trigger either a phone call to be placed, a coupon to be downloaded to their device or a landing page to open when they next open their phone.
The ShakeMe ads use technology carefully designed to make it easier for audiences to interact with advertising in a way that suits them, with consumers able to engage directly with specialised ads without the need to unlock their phones, click through or even look at their screen.
Geraint Davies, chief operating officer of iHeartRadio Australia, said: “There is massive penetration of mobile ownership in Australia and a rapid migration of radio listening onto digital platforms like iHeartRadio.
“When you combine those things with the ShakeMe technology, which allows advertisers to give consumers the control to instantly interact further with the brand while listening to their ad with just a simple shake of their phone, you have an incredibly powerful marking tool.”
ARN’s ShakeMe integration on iHeartRadio follows the 2017 rollout of its targeted advertising delivery system across the platform.