ARN has appointed Corey Layton to the newly created role of commercial product and audio partnerships director.
Layton (featured image) will be part of ARN’s National commercial leadership team.
He will lead the national client solutions team – including the integration and pitch teams – focused on the development of strategic solutions to maximise results for clients.
Layton will also be responsible for driving ARN’s audio growth strategy, including expanding ARN’s podcast offering.
This appointment marks a return to ARN for Layton, who started his career on-air at ARN station formerly known as TT FM.
He has since held positions at Nova and Global in London, worked as response and activations director at Southern Cross Austereo before taking a role as national creative strategy director at Ensemble.
Most recently, Layton has worked across content and marketing at Whooshkaa with a focus on podcast creation and commercialisation.
ARN’s chief commercial officer, Pete Whitehead said: “Corey brings to the role a wealth of experience and expertise in strategic client solution development, including the market-leading podcast creation at Whooshkaa, and we are very much looking forward to him joining us to lead the talented ARN Client Solutions team.:
Of his new role, ARN’s commercial product and audio partnerships director, Corey Layton said: “There’s never been a more exciting time to be in audio.
“Across podcasts and radio, smart speakers and streaming, I can’t wait to help brands take advantage of the rapidly growing and emerging opportunities.”
Layton will be based in ARN’s Melbourne office and will commence his role on May 20.