B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Are Aussie Uber Drivers Set To Get Ads Splashed Across Cars?
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Are Aussie Uber Drivers Set To Get Ads Splashed Across Cars?
FeaturedMarketingMedia

Are Aussie Uber Drivers Set To Get Ads Splashed Across Cars?

Staff Writers
Published on: 8th December 2015 at 10:28 AM
Staff Writers
Share
2 Min Read
SHARE

Australian Uber drivers could soon be able to make extra incomes by plastering ads over the side of their privately-owned vehicles.

A San Francisco company called Wrapify is already trialling the concept on Uber vehicles in the US and reports say the concept has the traditional out-of-home players worried.

Wrapify has reportedly raised over $US1 million to get the venture up and running and says, on average, a driver with Wrapify (removable) branding can add another $600 per month to their incomes.

And it’s not just some car motoring about with an ad plastered over it. Wrapify uses GPS technology to track the mileage of the Uber driver and brands get to see how many cars saw their ads. It also uses data to best serve an ad to an area at a certain time of day.

A recent campaign saw Wrapify put five cars on the road with pet care branding in the San Francisco area for two months. The campaign received 3.2 million impressions, more than any billboard in the region.

“Wrapping your car isn’t for everyone, but what we’ve found is that almost everyone wants to do it,” Wrapify’s 28-year-old CEO James Heller told The San Diego Union-Tribune. In fact, finding willing drivers, “has been the easiest part of our business model.”

As yet there have been no reported plans to bring Wrapify into the Australian market which now has about 20,000 UberX drivers.

Yesterday, Uber Australia announced a deal with lending group SocietyOne that helped would-be Uber drivers purchase new vehicles and pay them off while working for the ride sharing platform.

SocietyOne is backed by some of Australia’s biggest media heavyweights including Lachlan Murdoch, James Packer and Ryan Stokes.

And it appears taxi/ride-sharing will be advertising’s new battleground. Last week the taxi industry announced it would be introducing in-car touchscreen headsets into its vehicles.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 'Home Away From Home’, Advertising Standards Bureau, Cuts, pauline linton
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?