Apple’s Latest Ad Hilariously (And Relatably) Captures The Perils Of WFH-Life

Apple’s Latest Ad Hilariously (And Relatably) Captures The Perils Of WFH-Life

Apple has released its latest ad, a seven-minute sequel to its 2019 ad ‘The Underdogs‘, which details the hilarious and relatable challenges of “the whole working-from-home” thing.

The new ad brings back the four ‘underdogs’ now living in quarantine conditions yet are still under pressure to deliver an innovative pizza box design in a short amount of time and in half the budget.

Dealing with all the WFH realities such as children running amok, living with parents, video conference awkwardness and not wearing pants, the team is forced to create their breakthrough pizza box from home.

Much like the 2019 spot, it’s hilarious and fun, yet also taps into the dark reality of WFH life and the pressure on teams to deliver under pandemic conditions.

Yet Apple so seamlessly integrates its products into the sitcom-like campagin – from the Apple Watch to iPad, Macbooks and iPhones – that you almost forget its an ad for Apple.

Watch the spot below. No doubt you’ll be able to relate!

 

 




Please login with linkedin to comment

Apple wfh

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]