Apple The Most Trusted Tech Giant: Study

While many have questioned Apple’s recent move into financial services, it appears the iPhone-maker at least has the backing of the public.

A recent study by workplace social network Blind found Apple to be the most trusted tech giant when it comes to sharing financial data.

The research, which surveyed 4,032 professionals, found 44.45 per cent of people were willing to share their personal banking details with Apple, compared to Google (34.03 per cent), Amazon (17.35 per cent), Facebook (2.17 per cent) and Uber (2.00 per cent).

It also asked the respondents to compare their trust for traditional banks and big tech companies.

And despite these tech companies each continuing to grow their financial services presence, the research shows traditional banks are still the preferred option.

Overall, 62 per cent of people said the banks are more trustworthy than big tech companies.

Interestingly, Blind also managed to survey employees at these tech companies.

Again, Apple employees had the most trust in their own company, with 91 per cent listing Apple as their preferred tech giant for sharing financial data with.

Google was next with 77.6 per cent, followed by Amazon, which had 46.7 per cent.

Uber and Facebook were again the least trusted, even among employees, with 16.67 per cent and 21.78 per cent respectively.

 




Please login with linkedin to comment

Apple Facebook Google

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]