In the lead-up to the 2019 Consumer Electronics Show (CES), Apple has expertly trolled its tech competitors Amazon and Google with a 13-storey tall billboard.
The conference is being held at the Las Vegas Convention Centre and Apple’s billboard is plastered on the side of a hotel which directly overlooks the centre.
It reads: “What happens on your iPhone, stays on your iPhone”, with the URL to Apple’s privacy website, a play on “What happens in Vegas stays in Vegas”.
Naturally, social media users have been sharing their thoughts on the move.
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z
— Chris Velazco (@chrisvelazco) January 4, 2019
— Peter Tran (@ptrancyber) January 6, 2019
Do you believe them?
— A Devoted Yogi (@ADevotedYogi) January 6, 2019
Apple does not participate in the CES conference.
The billboard is a swipe at the ongoing issue in the tech industry of consumer privacy and data.
Google specifically has found itself in a world of strife in recent months, with the closure of its social platform Google Plus following a spate of data leaks and breaches.
In mid-December, Google pulled the closure of Google+ forward by four months thanks to a major data leak.
While Google initially linked the closure of Google+ to “very low consumer usage”, the tech giant has now admitted some users have been impacted by a bug in a software update; leading to the decision to shut Google+ down four months early.
In a statement posted to Google’s blog, G Suite VP of product management David Thacker said: “We’ve recently determined that some users were impacted by a software update introduced in November that contained a bug affecting a Google+ API.
“We discovered this bug as part of our standard and ongoing testing procedures and fixed it within a week of it being introduced.
“With the discovery of this new bug, we have decided to expedite the shut-down of all Google+ APIs; this will occur within the next 90 days.
“In addition, we have also decided to accelerate the sunsetting of consumer Google+ from August 2019 to April 2019.
Influential Singer Billie Eilish is teaming up with Nike for a sustainable sneaker collection. Eilish, who was just named Time’s most influential person of the year announced the ethical sneaker collection on her Instagram. The collection’s sneakers will be 100 per cent vegan, made from over 20 per cent recycled material. Hardly surprisingly, considering, Eillish […]
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry has announced a series of group deal arrangements for its members, offering them savings on industry reporting, training and media tools. The group deal arrangements, brokered by the IMAA, offer independent media agencies access to reporting and […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]