Apple Trolls Amazon & Google In Lead-Up To Major Tech Conference

Apple Trolls Amazon & Google In Lead-Up To Major Tech Conference

In the lead-up to the 2019 Consumer Electronics Show (CES), Apple has expertly trolled its tech competitors Amazon and Google with a 13-storey tall billboard.

The conference is being held at the Las Vegas Convention Centre and Apple’s billboard is plastered on the side of a hotel which directly overlooks the centre.

It reads: “What happens on your iPhone, stays on your iPhone”, with the URL to Apple’s privacy website, a play on “What happens in Vegas stays in Vegas”.

Naturally, social media users have been sharing their thoughts on the move.

Apple does not participate in the CES conference.

The billboard is a swipe at the ongoing issue in the tech industry of consumer privacy and data.

Google specifically has found itself in a world of strife in recent months, with the closure of its social platform Google Plus following a spate of data leaks and breaches.

In mid-December, Google pulled the closure of Google+ forward by four months thanks to a major data leak.

While Google initially linked the closure of Google+ to “very low consumer usage”, the tech giant has now admitted some users have been impacted by a bug in a software update; leading to the decision to shut Google+ down four months early.

In a statement posted to Google’s blog, G Suite VP of product management David Thacker said: “We’ve recently determined that some users were impacted by a software update introduced in November that contained a bug affecting a Google+ API.

“We discovered this bug as part of our standard and ongoing testing procedures and fixed it within a week of it being introduced.

“With the discovery of this new bug, we have decided to expedite the shut-down of all Google+ APIs; this will occur within the next 90 days.

“In addition, we have also decided to accelerate the sunsetting of consumer Google+ from August 2019 to April 2019.

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