While Apple’s reputation may precede it, when you’re asking people to pay $899 for a pair of headphones, you’re going to want to see some pretty compelling advertising.
Luckily, Apple has not disappointed with the launch of the AirPods Max. To coincide with the announcement, Apple released a stunning 90-second spot ‘Journey into Sound’ to demonstrate the power of such high audio quality.
With the headphones on, the protagonist is transported from their couch into outer space, as the Active Noise Cancellation, Computational audio and Adaptive EQ take control.
You can catch the spot below (best enjoyed with a pair of good headphones).
The ad was directed by the duo known as Vania and Muggia, made up of Vania Heymann and Gal Muggia.
Given the hefty price tag that comes with the AirPods Max, Apple is clearly targeting audio aficionados with the new product.
And while Apple will no doubt find plenty of customers willing to part with $899 in exchange for the new headphones, the tech giant is still getting a hard time on social media for the AirPods Max.
"Sorry, I can't hear you. My AirPods Max automatically mute poor people at $549 pic.twitter.com/57hpKjrcgO
— Titan 🍀🍀🍀🎖 (@yktitan) December 8, 2020
Just grabbing my AirPods Max case… pic.twitter.com/2R6qnFvoaV
— Ashley the Elf 🎄❄️ (@CraftyAshley_) December 9, 2020
— Apple Doc (@Apple__Doc) December 9, 2020
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