Apple Reassures Users It Won’t Nick Your Data In Very Funny New Work

Apple Reassures Users It Won’t Nick Your Data In Very Funny New Work

Fresh from becoming the first company to be valued at $US2 trillion, phone appliance maker Apple has unveiled its latest campaign that, it has to be said, is rollicking good fun.

Called “Over sharing” and the work of its in-house creative team, the witty spot aims to reassure its iPhone users that the company doesn’t steal, nick and then on-share your data.

In the era of the tech titans repeatedly being called out for privacy breaches (TikTok, Facebook et al), Apple bosses clearly don’t want to be grilled by a US senate enquiry, constantly reaffirming the brand’s committment that privacy is a “fundamental human right” and one of the company’s “core values”.

The ad doesn’t mention any of its rivals who’ve made global news for breaches, large-scale hacks and otherwise questionable privacy practices, but it’s arguably pretty clear who Apple’s taking aim at here.

Check out the fun below:

 

 




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