Developers have piled in on Apple after a new App Store update led to some very ill-advised ad placements.
On Tuesday, the iPhone manufacturer released a new update to its App Store, saying: “Apple Search Ads makes it easy to promote your app on the App Store. And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download.”
However, almost immediately, problems started to arise. Ads for gambling ads were placed alongside gambling addiction recovery apps, betting apps were advertised alongside apps made for children, and adult video chat apps were showing up on the Apple Books page. Dating apps were even being advertised next to apps designed to improve existing relationships.
They’re on the bottom of listings for gambling addiction recovery apps! pic.twitter.com/q7Pank1gXL
— Jon (@hot_doggin_jon) October 26, 2022
As a result, Apple said it had “paused ads relating to gambling and a few other categories on App Store product pages.”
However, it has not shared any additional information as to how long the pause will last or what changes might be made to app store ad indexes and inventories.
Apple lists apps related to gambling, alcohol, dating, and the pharmaceutical and medical industry as “restricted,” meaning that there are special rules about where they can be shown and where they can place ads.
However, the limitations are based mainly around what is lawful, rather than what is tasteful or potentially harmful. The App Store says gambling apps are “prohibited or limited in some countries and regions,” but does not mention anything about the audience they can be served to.
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]