A woman is suing Apple over misleading adverts for the tech giant’s latest phone, the iPhone XS and iPhone XS Max.
The issue has come from Apple’s depiction of its “notch” feature in the latest campaign roll out.
The “notch” is a design element of the new iPhones which allows for more space for the phone’s advanced camera and facial ID capabilities.
However, in the recent ad campaign, Apple has blended the “notch” into the screen, a move which has landed them in a potential lawsuit.
Filed with the Northern District of California, the complaint from Courtney Davis and her lawyers argue Davis bought the new iPhone on the basis the phone did not have a “notch” on the top of the screen.
“Images that disguise the missing pixels on the Products’ screens are prominent on the Defendant’s website, as well as in the advertisements of retailers who sell the products,” the complaint said.
“These images were relied on by Plaintiff DAVIS, who believed that the iPhone XS and XS Max would not have a notch at the top of the phone.”
Davis isn’t the first person to pick up on this obscurity, with many taking to social media to voice their complaints.
I like how Apple very conveniently chose an wallpaper that is completely black around the notch for their hero image https://t.co/YfWuqEYGze
— Mark Malström (@markmalstrom) August 30, 2018
While the lawsuit may take years to be put in front of a judge, this is the first time Apple has faced complaints about the legalities of its advertising.
Apple is yet to comment on the lawsuit.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]