Apparent Expands with Senior Hires

Apparent Expands with Senior Hires

Independent digital and direct communications agency Apparent has appointed Suzy Smiley as Head of Strategy and Josh Evans as Head of Art, following rapid growth at the agency.

Smiley is responsible for strategy and channel planning, along with an active role in business development, while Evans leads Apparent’s design team.

In addition, Apparent has added Marc Altshuler to the role of producer and graduate Stephanie Condon joins as an account executive continuing the agency’s commitment to employing graduates every year.

Altshuler joins Apparent with 14 years experience in production, and Condon is about to graduate from a Master of Commerce (Marketing & Strategy) at the University of Sydney.

Josh Evans and Suzy Smiley

Josh Evans and Suzy Smiley

“We have had an exciting start to the year with new business growth and our existing clients also growing. The appointment of Suzy and Josh reflects our philosophy of hiring senior people to work with our clients and investment in the agency. They join Apparent with a breadth of experience, brand insight and creative thinking that is proving to be invaluable to our clients,” Apparent CEO Phil Smith said.

“We’re delivering innovative strategies for our clients that drive customer engagement, build relationships, deliver value and profit, and harness the multi-channel environment their customers live in.”

With 18 years in the industry, Smiley joins Apparent from her own consultancy, which has worked in partnership with Apparent clients since 2011. Prior to that, Smiley was head of digital at Ogilvy & Mather for four years. She has worked with some of the world’s biggest brands, including Unilever, Dove, Nestle, Telstra, IBM, Network Seven, Pacific Magazines and Warners.

Evans also joins Apparent from the agency he co-founded, Happy South. Prior to that, he was senior design director at George Patterson Y&R and Wunderman. Evans has worked with Microsoft, eBay, Telstra, Marcs, Earth Hour and Red Bull, among others.

On her appointment, Smiley said: “The decision to join Apparent was easy and based on two things – the team is smart, experienced, passionate, and good at what they do, and Apparent’s client list is diverse, impressive and growing – providing lots of interesting problems to solve from a strategic point of view.”

Evans added: “Joining Apparent is a very natural step. It’s an inclusive, ‘can do’ culture, with a strong team that applauds genuine results. We have great clients and a lot of interesting opportunities. We have a real vision for the future and I’m excited to be brought on to drive our creative product to a new level.”

Commenting on Evans’ appointment, Apparent Creative Director Tom Hutton said: “I’ve known Josh for many years and knew that he was exactly the person we needed to take our creative up another gear or two, and it’s already happening. The exciting thing for me personally is that I’m now able to focus more time working closely with our clients on a creative strategy and customer experience level.”

Apparent’s clients include Nikon, Google Enterprise, Medtronic, Brennan IT, NSW Health, UBank, Transport for NSW, On the House and J Farren-Price.

Apparent was founded in 2010 and the new appointments grow the team to more than 20 people, working across creative, strategy, client service, production and development.

The appointments are effective immediately.




Please login with linkedin to comment

Digital Media Instagram ads

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]