App development company, MEA Mobile, has opened its first Australian office, offering mobile application development and digital advertising services to Australian companies.
One of the early registered developers in the world for iPhone, MEA Mobile has been creating number one ranking apps for all mobile platforms for more than six years.
Specialising in mobile photo and video products, MEA Mobile is behind photo and video apps including iSupr8, which is one of the top 10 apps worldwide for video making, with well over one million users, and Printicular which allows users to print their pictures directly from social media sites on their smartphone and be delivered to their door. The Printicular app currently delivers around 250,000 printed photos a month.
“We are thrilled to be able to extend our reach and offer our services locally in Australia. We’ve already worked on a number of projects for Australian companies from our New Zealand office and look forward to expanding MEA’s brand presence in this market,” said Rod Macfarlane, MEA Mobile Chief Executive.
The company has appointed David King as managing director for Australia, who will work closely with MEA Mobile’s offices in New Zealand and the US.
“MEA offers one of the highest standards and quickest turnaround times in app development, web development and digital advertising services and I am very much looking forward to helping them establish a thriving business in Australia,” said David King.
The team from MEA Mobile have been developing apps in New Zealand since 2007, and now offers a wide range of mobile services including mobile advertising, mobile development (multi-platform), marketing and branding, PR and communications, film production, mobile web development, social media, and animation for web and digital mobile devices.
The company has created more than 300 apps and websites, nine of which reached number one rankings, with millions of downloads across multiple industries including agri-business, education, science, banking, engineering and entertainment. The team have also worked with internationally renowned brands such as Levis, Samsung, ESPN, Intel, Walgreens, Blackberry and RipCurl.
ING Australia has taken on a new tagline, ‘Do your thing’, with the new brand direction articulating the bank’s approach to being there, alongside its customers, as they go about doing the things that matter most to them. ING’s head of brand Carly Yanco said: “We’ve just lived through a year where the everyday things […]
Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? We all […]
Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]
Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]