Parfums Christian Dior Travel Retail has selected APN Outdoor and Sydney Airport for Australia’s only out-of-home campaign for JOY, Dior’s first new fragrance in 20 years.
Featuring g Academy Award winner Jennifer Lawrence, the new fragrance is showcased within Heinemann Tax & Duty Free at the T1 International terminal, with the advertising campaign launching at Sydney Airport earlier this month.
APN Outdoor chief executive officer and managing director, James Warburton, said: “The launch of the first Dior fragrance since J’adore is very exciting and a moment in luxury fashion history. We are delighted that Dior has chosen to make APN Outdoor and Sydney Airport an integral part of that.
“Sydney Airport is the gateway to Australia and the perfect location for luxury good marketers wanting to reach an engaged audience in a premium shopping precinct, just as they are ready to spend.
“Bringing a new Dior perfume to market is an event and APN Outdoor is very proud to partner with Dior Travel Retail and Sydney Airport on this exciting new campaign,” he said.
Parfum Christian Dior Travel Retail’s decision to use Sydney Airport as the only location for out-of-home advertisements for JOY follows the opening of the first Maison Christian Dior boutique in Australia at the T1 International terminal in May this year.
The Maison Christian Dior pop-up boutique was housed in Heinemann Tax & Duty Free and invoked the true feel of a Parisian home, featuring the French luxury label’s exclusive range of scented candles, 22 fragrances and soap collection. It was open to passengers departing Sydney Airport from May to July this year.
Sydney Airport was one of just three airport locations across the Asia-Pacific region to feature the Maison Christian Dior collection.
Susan Hardman, Oceania regional director, Parfums Christian Dior travel retail, said: “Sydney Airport is a key airport for Dior within the Asia Pacific region. We are delighted with the campaign and the opportunity to launch JOY in such an impactful way with APN Outdoor. We thank our partners at Sydney Airport and Heinemann for their support.”
Glyn Williams, general manager retail, Sydney Airport, said Christian Dior is a brand synonymous with luxury and sophistication and aligns perfectly with Sydney Airport’s retail strategy of delivering the best of global and local brands.
“We’re delighted that our advertising partner APN Outdoor and Dior have come together to deliver Australia’s only out-of-home advertising campaign for the launch of Dior’s new fragrance, JOY,” Williams said.
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]
TBWA\Sydney Group has announced two new key promotions of Nitsa Lotus to chief growth officer and Tanya Vragalis to managing director. In her new role, Lotus will be focused on leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric and Bolt – as well […]
The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]
Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]
Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]
GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]