A total of 54 submissions were accepted and reviewed by the APG Committee, responding to a fundraising brief set by ReachOut.com.
Entries are accepted in a general student category, with one finalist set to be crowned the next APG Planning Idol.
The successful 15 will now present their strategies to a panel of APG Judges and ReachOut representatives in the final day of judging.
Check out the shortlist:
| Finalists | |
| Molly Blacker | UM |
| Laura Brown | AJF Partnership |
| Zoe Bruce | M&C Saatchi |
| Sam Geer | UM |
| Sarah Hood | BMF |
| Eloise Lilley | Blue Hive |
| Craig McLeod | GPY&R |
| Scott Moore | VML |
| Kate Murphy | AJF Partnership |
| Shannon O’Brien | Initiative |
| Alexi Papanikitas | UM |
| Georgia Patch | Host Sydney |
| Hayley Read | Meerkats |
| Livia Stefanini | VCCP |
| Alistair Stephenson | M&C Saatchi |
The standard of entries has once again impressed this year’s judges with a standout selection making the shortlist.
Speaking of her experience as the most recent APG Planning Idol, AJF Partnerships’ Brigitte Bayard said, “Winning Idol has been a very rewarding and valuable experience. I am grateful for the support of my agency, AJF Partnership, and wish this year’s entrants the best of luck for what will be an intense but stimulating judging day.”
APG Planning Idol is a unique competition designed to raise the profile of planning and foster new creative professionals into the discipline. Idol is part of The Communications Council overall program to support agency investment in talent.
This year’s judging panel includes:
| Judges | |
| Angela Morris | Executive Planning Director, J Walter Thompson Australia |
| Jason Lonsdale | Executive Planning Director, Saatchi & Saatchi |
| Matt Scotten | National Strategy Director, UM |
| Carl Moggridge | Head of Strategy, Edelman Australia |
| Hugh Munro | Planning Director, BMF |
| Vanessa Morrison | Head of Qualitative Research & Strategy, Pollinate |
| Ashley de Silva | Director Marketing & Communications, ReachOut Australia |
| Naomi Buck | Head of Mentoring, UnLtd |
| Pieter-Paul von Weiler | Head of Strategy, AJF Partnership |
Tickets for the award presentation are now on sale, with discounted prices for members. For event details, please see here.
Finalist Judging & Presentation: Thursday 12 November 2015
Location: Level 4, Bar 100, 100 George St The Rocks
Tickets:
APG & Communications Council members – $45
Non Members – $65
