APG Planning Idol Finalists Announced

APG Planning Idol Finalists Announced

A total of 54 submissions were accepted and reviewed by the APG Committee, responding to a fundraising brief set by ReachOut.com.

Entries are accepted in a general student category, with one finalist set to be crowned the next APG Planning Idol.

The successful 15 will now present their strategies to a panel of APG Judges and ReachOut representatives in the final day of judging.

Check out the shortlist:

Molly Blacker UM
Laura Brown AJF Partnership
Zoe Bruce M&C Saatchi
Sam Geer UM
Sarah Hood BMF
Eloise Lilley Blue Hive
Craig McLeod GPY&R
Scott Moore VML
Kate Murphy AJF Partnership
Shannon O’Brien Initiative
Alexi Papanikitas UM
Georgia Patch Host Sydney
Hayley Read Meerkats
Livia Stefanini VCCP
Alistair Stephenson M&C Saatchi

The standard of entries has once again impressed this year’s judges with a standout selection making the shortlist.

Speaking of her experience as the most recent APG Planning Idol, AJF Partnerships’ Brigitte Bayard said, “Winning Idol has been a very rewarding and valuable experience. I am grateful for the support of my agency, AJF Partnership, and wish this year’s entrants the best of luck for what will be an intense but stimulating judging day.”

APG Planning Idol is a unique competition designed to raise the profile of planning and foster new creative professionals into the discipline. Idol is part of The Communications Council overall program to support agency investment in talent.

This year’s judging panel includes:

Angela Morris Executive Planning Director, J Walter Thompson Australia
Jason Lonsdale Executive Planning Director, Saatchi & Saatchi
Matt Scotten National Strategy Director, UM
Carl Moggridge Head of Strategy, Edelman Australia
Hugh Munro Planning Director, BMF
Vanessa Morrison Head of Qualitative Research & Strategy, Pollinate
Ashley de Silva Director Marketing & Communications, ReachOut Australia
Naomi Buck Head of Mentoring, UnLtd
Pieter-Paul von Weiler Head of Strategy, AJF Partnership

Tickets for the award presentation are now on sale, with discounted prices for members. For event details, please see here.

Finalist Judging & Presentation: Thursday 12 November 2015

Location: Level 4, Bar 100, 100 George St The Rocks


APG & Communications Council members – $45
Non Members – $65


Please login with linkedin to comment

brand partnership merrell The Hateful Eight

Latest News

InMobi Launches UnifID Identity Solution For App Publishers
  • Technology

InMobi Launches UnifID Identity Solution For App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers.

Lotame Announces 10 Data Partners For Panorama ID
  • Technology

Lotame Announces 10 Data Partners For Panorama ID

Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump
  • Advertising

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump

The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]

by B&T Magazine

B&T Magazine
Instagram Is Bringing Ads To Reels
  • Media

Instagram Is Bringing Ads To Reels

Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in  Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]