Medical aid fund HIF and Anytime Fitness are working together to communicate health fund choices to members.The partnership gives HIF exclusivity in Anytime Fitness Clubs when it comes to marketing health fund services.

It is the latest media partnership secured by Anytime Fitness’s media division, Anytime Vision.

Anytime Vision GM Andrew Sneddon said: “HIF has been providing Australians choice in affordable health cover for more than 60 year and its consistent focus on affordability and member choice makes it a natural marketing partner for Anytime Fitness, which shares the same vision.

“As much as HIF is dedicated to giving members control about their health cover, Anytime Fitness works to allow members choice about when and where they want to work out – at a price that makes sense.”

HIF MD Graeme Gibson said: “We’re very excited about partnering with Anytime Fitness as members of both our organisations are interested in their health and wellbeing.

More than this, HIF is focused on giving its members choice. Members choose their level of cover, how to claim, their medical provider and more. Unlike many other insurers, HIF doesn’t restrict its members’ options to “take all or none” packaged Hospital and Extras packages. Instead, HIF members get to choose both their level of Hospital and/or Extras covers.”