B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Former BMFer Andy Ford Joins Razorfish
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Former BMFer Andy Ford Joins Razorfish
Media

Former BMFer Andy Ford Joins Razorfish

Andrea Kerekes
Published on: 18th July 2014 at 11:46 AM
Andrea Kerekes
Share
2 Min Read
SHARE

Andy Ford has joined leading digital agency Razorfish in the newly created role of CRM Director.

Ford arrives from BMF where he was Data and Analytics Director. He began his career with Proximity London and has also worked with Euro RSCG and Clemenger BBDO in Australia. His work with brands includes The Commonwealth Bank, Country Road, P&O Cruises in Australia and O2, Sainsbury’s, Virgin Media and Volkswagen in the UK.

Andy Ford
Andy Ford

Ford will report to Razorfish Managing Director, Doug Chapman.

“Andy is the rare kind of person who combines hard analytical know-how with the understanding of how important experiences are for consumers. Along with increasing the velocity of our business growth through CRM, he will be a vital participant in developing our strategy to complete an end-to-end capability for the Adobe Marketing Cloud,” Chapman said.

Ford said his desire to further understand consumer behaviour across more channels is what led him to the role at Razorfish.

“Razorfish matched my ambition to help clients become more data driven in their marketing and business development. CRM is a potentially overused acronym, but we’re really trying to use data to create better experiences for consumers, deepening connections with brands. Predominantly this is done within digital, so where better than a global digital agency,” he said. Ford’s appointment is effective immediately.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Client Partner, Initiative Australia, Instagram ads, Lee Leggett, Samsung
Share
By Andrea Kerekes
Follow:
Specialties: Media relations, strategic communications, reputation management, issues management, social media

Latest News

The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
Guzman y Gomez’s Steven Marks: Marketing Is Revenue
17/07/2025
Telstra’s Anna Jackson: Creativity Is Fragile In Nature
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?