Analytic Partners has added new capabilities to its platform, GPS-Enterprise (GPS-E) to empower businesses to make dynamic, forward-looking decisions with confidence.
GPS-E delivers commercial intelligence to enable brands to move away from backward-looking report card measurement and account for the rapid shifts in the market and overall economy. In today’s increasingly complex business landscape, marketers can no longer rely on the historical performance ROI report cards from Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA) to plan future activities. Due to rapid changes in the economic environment, shifts in customer behaviour, and the competitive landscape, what was effective last quarter may not work in the next quarter.
Recognising the need for forward-looking planning and strategies, Analytic Partners’ Commercial Analytics solution and platform, GPS-E, empower marketers to make proactive decisions that boost their brands.
Nancy Smith, president and CEO at Analytic Partners, explained: “We are pleased to release these powerful, forward-looking enhancements to our platform, GPS-E. The accelerating pace of change continues in the marketplace. Due to our close working relationship with our valued customers, we have an acute understanding of the need for proactive and accessible planning and optimisation capabilities. The early results are in, and our customers are now better equipped with the tools for commercial decisions and adapt to dynamic market challenges and opportunities.”
Commercial Analytics leverages advanced science and proven expertise to understand and predict the impact of all business drivers, including brand, customer, product, operational, market and external factors. GPS-E integrates data, analytics, insights and facilitates decisioning through dynamic forecasting and real-world scenario planning and optimisation.
New features now available with Commercial Analytics on Analytic Partners’ platform, GPS-Enterprise:
Proactive planning – automatically generates investment scenarios that incorporate all internal constraints and outside influences to surface new and untapped opportunities to create value.
Scenario guidance – reduces time-to-decision by enabling brands to develop, optimise and evaluate multi-objective plans at an accelerated pace.
Forecast collaboration – allows brands to continuously anticipate and react to change and share updated insights across functions and teams. Brands can easily adapt and pivot to changing market conditions, adjust assumptions and optimise to deliver more accurate forecasts.
New end-to-end UI/UX – surface timely insights on what’s happening behind the scenes and shed light into the perceived black box. The transparency on data accuracy, analytics and timeliness of intelligence builds credibility in planning and decision-making.
Analytic Partners has over 20 years of expertise delivering marketing measurement and optimisation insights, validating models and analytic techniques, and addressing multi-faceted business questions and goals. The new capabilities are built upon that proven success of turning data into expertise so that brands can unlock growth opportunities and deliver commercial value.
