Analytic Partners has strengthened its APAC leadership team with the appointment of Andy Ford to the newly created senior role of associate vice president.
This move signals the company’s commitment to growth and deepened client partnership in Australia alongside continued regional expansion.
With a career spanning more than two decades, Ford brings depth of experience across marketing science, data intelligence and commercial strategy.
He has led the implementation and expansion of Meta’s marketing science unit across the Australia and APAC region and was most recently head of data intelligence & measurement at Coles 360. In that role he drove the retailer’s push for more advanced analytics capabilities for its partners in the retail media space.
In his new role at Analytic Partners, Ford will focus on elevating client service and account leadership in Australia, deepening strategic partnerships and driving measurable value for brands navigating a complex media landscape. It comes at a pivotal time, with the business facing unprecedented demand from Australian organisations seeking more measurement solutions.
Paul Sinkinson managing director of Australia and Asia at Analytic Partners said: “I’ve worked alongside Andy for more than a decade and have seen first-hand how he has grown demand and implemented impactful measurement solutions for businesses across APAC. As we continue to scale in Australia and the wider region, this appointment reflects our ongoing investment in senior talent to ensure we deliver the highest levels of client service and strategic account support.
“His appointment is a significant milestone in our APAC growth story and I’m excited to see the positive effects his unparallelled expertise will have on our clients.”
This appointment follows a series of investments by Analytic Partners in the region, including the promotion of Paul Sinkinson to managing director of Australia and Asia.
Ford added: “I’ve long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market. Having spent years on the platform side at Meta and more recently leading measurement and retail media analytics, I’m excited to bring experience to help clients unlock more value and clarity from their marketing investments.
“I’m especially looking forward to working closely with clients with the autonomy and pace needed to turn good measurement into real commercial action- which is where the real impact happens. In a rapidly evolving market, marketers need trusted, agile partners who can help them make confident, evidence-based decisions.”
