AnalogFolk Nabs Leo Burnett Senior Planner

AnalogFolk Nabs Leo Burnett Senior Planner
SHARE
THIS



AnalogFolk Sydney has appointed former Leo Burnett Sydney senior planner Mathieu Dauner as its new strategy director.

At Leo Burnett, Mathieu led strategy for Bundaberg Rum, Bulleit Bourbon, Be Natural, WWF and Unibet, most recently picking up a Cannes Lion for Bundaberg Rum’s “Road To Recovery” campaign. Prior to Leo Burnett, Mathieu was a senior planner at R/GA New York, working across the Nike, Converse and Johnson & Johnson business.

“It’s not easy being a client in today’s marketplace. Consumers have more choice, less time and greater expectations of brands. AnalogFolk’s approach to brand building, innovation and technology felt like the best opportunity to help clients win in this complicated new world.”

Joining Mathieu in the strategy team is Tim Hill, senior social strategist, and Tom Walter as strategist.

Tim currently tutors at ADMAs social media short courses, and has previously worked at BMF and Reading Room. He also runs his own startup business Social Status, a competitive monitoring tool for brands across Facebook.

Walter joins from shopper marketing agency The Station, where he was a planner across Diageo, Campbell-Arnotts and Nestle. Tom was one of the finalists of the APG Idol competition last year. Matt Robinson, AnalogFolk managing director said “More and more, our clients are relying on us to deliver strategy across a broader remit within their business – whether that’s brand or comms strategy, loyalty & CRM, social strategy or at the pointy end of conversion.

“We need modern strategic brains who can break out of the  silos agencies tend to play-in – and Mathieu and his new team bring that in spades.”

Image: Left to right: Tim Hill, Tom Walter, Mathieu Dauner

Please login with linkedin to comment

CommBank Instagram ads Mad Men Swithced on Media

Latest News

Register Now For Your 60-Minute Digital Marketing Masterclass With Rocket Agency’s Co-Founder James Lawrence
  • Partner Content

Register Now For Your 60-Minute Digital Marketing Masterclass With Rocket Agency’s Co-Founder James Lawrence

Modern marketers are tasked with understanding a seemingly endless list of tools, techniques and strategies. To be successful, they have no choice but to be agile. And with the current pace of change in the industry, the demand being put on marketers is only going to increase. Google’s decision to remove third-party cookies from Chrome […]

Partner Content

by Rocket

Foxtel Ramps Up Its News Streaming With The Launch Of Flash
  • Media

Foxtel Ramps Up Its News Streaming With The Launch Of Flash

The Foxtel Group has announced it will launch Flash, a first of its kind, dedicated live news streaming service featuring more than 20 local and global live news sources at launch. To be launched in October, Flash will provide a fresh, convenient way for Australians to stay informed by bringing together a diverse range of […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Family Guy Drops COVID Vaccine PSA And It’s Totally Brilliant
  • Campaigns

Family Guy Drops COVID Vaccine PSA And It’s Totally Brilliant

Some 55 per cent of Americans have received both doses of the COVID vaccine while, worryingly, about a third remain unvaccinated with cases again on the rise. So, who better to entice nervous Americans to get the jab than the rather un-PC team at Family Guy. Creators of the legendary cartoon have debuted a three-minute, […]

by B&T Magazine

B&T Magazine
Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
  • Campaigns
  • Media

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]

Meet JustEggs: The Digital Agency Driving Customers Back In-Store
  • Partner Content

Meet JustEggs: The Digital Agency Driving Customers Back In-Store

Retail is constantly evolving, and there’s no question that the pandemic has accelerated the evolution. One agency that is helping retailers stay ahead of the ever-changing curve is JustEggs. Founded in 2013, JustEggs specialises in customer acquisition and retention, combining creativity with media. The agency has created over 1,000 campaigns for clients that have delivered […]

Partner Content

by B&T Magazine

B&T Magazine
Influencer Marketing Agency Komodo Announces New TikTok Offering
  • Marketing

Influencer Marketing Agency Komodo Announces New TikTok Offering

Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]

Joan Warner Announces She Will Step Down AS CEO Of CRA In 2022
  • Media

Joan Warner Announces She Will Step Down AS CEO Of CRA In 2022

Commercial Radio Australia chief executive officer Joan Warner has advised the CRA Board that she intends to step down early next year. Warner has been at CRA, for over twenty years. The search for a replacement CEO will commence immediately with the aim of a new CEO taking up the position during the first quarter […]

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19
  • Opinion

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19

According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope.   Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]

Havas Village Australia Launches ‘Be Together’ To Reunite Staff With Loved Ones When Borders Open
  • Media

Havas Village Australia Launches ‘Be Together’ To Reunite Staff With Loved Ones When Borders Open

Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]

by B&T Magazine

B&T Magazine
Independent Media Agencies Of Australia Launches First Campaign
  • Media

Independent Media Agencies Of Australia Launches First Campaign

The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers. The campaign will feature across radio, TV, out-of-home, digital and print channels, with partner organisations contributing more than […]

Howatson+Company Nabs Colenso BBDO’s Levi Slavin For Chief Creative Officer Role
  • Advertising

Howatson+Company Nabs Colenso BBDO’s Levi Slavin For Chief Creative Officer Role

Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]