AnalogFolk Sydney has appointed former Leo Burnett Sydney senior planner Mathieu Dauner as its new strategy director.

At Leo Burnett, Mathieu led strategy for Bundaberg Rum, Bulleit Bourbon, Be Natural, WWF and Unibet, most recently picking up a Cannes Lion for Bundaberg Rum’s “Road To Recovery” campaign. Prior to Leo Burnett, Mathieu was a senior planner at R/GA New York, working across the Nike, Converse and Johnson & Johnson business.

“It’s not easy being a client in today’s marketplace. Consumers have more choice, less time and greater expectations of brands. AnalogFolk’s approach to brand building, innovation and technology felt like the best opportunity to help clients win in this complicated new world.”

Joining Mathieu in the strategy team is Tim Hill, senior social strategist, and Tom Walter as strategist.

Tim currently tutors at ADMAs social media short courses, and has previously worked at BMF and Reading Room. He also runs his own startup business Social Status, a competitive monitoring tool for brands across Facebook.

Walter joins from shopper marketing agency The Station, where he was a planner across Diageo, Campbell-Arnotts and Nestle. Tom was one of the finalists of the APG Idol competition last year. Matt Robinson, AnalogFolk managing director said “More and more, our clients are relying on us to deliver strategy across a broader remit within their business – whether that’s brand or comms strategy, loyalty & CRM, social strategy or at the pointy end of conversion.

“We need modern strategic brains who can break out of the  silos agencies tend to play-in – and Mathieu and his new team bring that in spades.”