AMSRO Launches New Best Practice Privacy Initiatives

Rear view of casual businesswoman raising her arm while attending a training class in board room.

The Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives for its members at its annual Leaders Forum 2019.

AMSRO President, Craig Young said: “All companies that collect and use personal data face ever-increasing risks associated with the appropriate handling of that data, as evidenced by the recent Google GDPR breach and last year’s Cambridge Analytica scandal.

“As the peak industry body for the research and data collection industry, it is incumbent on AMSRO to support our members with the most up-to-date knowledge and advice on how to manage data privacy and data compliance issues.

“This ensures member organisations are not only aware of their obligations but continue to have a sufficient level of knowledge on how best to comply with legislation, uphold the highest standards and mitigate risk for both the public and clients.”

AMSRO maintains Australia’s first and only industry privacy code, under which all AMSRO members operate.

Building off this heritage, AMSRO has now launched a series of best practice privacy training modules on its website for members.

These modules provide guidance on complying with Australian Privacy Principles (APP) and the privacy code.

Produced in conjunction with CIE Legal there are five modules in total outlining how to handle privacy breaches, adhering to the APPs and tips for privacy compliance. AMSRO will also be releasing the privacy modules on YouTube.

In addition, AMSRO has launched its Information and Data Security Compliance System (IDSCS), designed to be a standalone system but also to introduce and support member organisations with phase one of the ISO 27001 quality assurance audit process.

The new system is exclusive to AMSRO member organisations and is offered in association with Best Practice Certification.

The benefits of AMSRO’s IDSCS system include an industry security risk management system that identifies information and data security risks and develops a system to help manage those risks.

It addresses four primary categories: communications, operations, people and IT assets, and prepares a company where it desires or requires accredited ISO 27001 certification, as the AMSRO compliance system aligns 80% of the full audit requirement.

Both initiatives continue AMSRO’s strong track record in ensuring its member companies adhere to the highest ethical standards, particularly in regards to privacy.

It also guarantees companies that their data is protected.

AMSRO ED, Sarah Campbell said: “As a $1 billion industry, research, data collection and insights is an important service that benefits all Australians.

“From political polls and television ratings to surveys of customer satisfaction and the development of products and services to studies on public health in Australia, research provides valuable information about the society in which we live.

“This information helps government, commercial and not-for-profit organisations make informed decisions based upon the interests and needs of their constituents, clients and the general public.”

Campbell added: “It is therefore important that AMSRO members lead the field in privacy compliance and protecting both the industry and the millions of Australians who engage in market and social research.

“This has been demonstrated by the fact that our member organisations have a 15-year record without a single finding of a privacy breach.

“These new initiatives continue our commitment to ensuring industry best practice.”

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AMSRO CIE Legal Craig Young Sarah Campbell

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