AMSRO Launches New Best Practice Privacy Initiatives

Rear view of casual businesswoman raising her arm while attending a training class in board room.

The Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives for its members at its annual Leaders Forum 2019.

AMSRO President, Craig Young said: “All companies that collect and use personal data face ever-increasing risks associated with the appropriate handling of that data, as evidenced by the recent Google GDPR breach and last year’s Cambridge Analytica scandal.

“As the peak industry body for the research and data collection industry, it is incumbent on AMSRO to support our members with the most up-to-date knowledge and advice on how to manage data privacy and data compliance issues.

“This ensures member organisations are not only aware of their obligations but continue to have a sufficient level of knowledge on how best to comply with legislation, uphold the highest standards and mitigate risk for both the public and clients.”

AMSRO maintains Australia’s first and only industry privacy code, under which all AMSRO members operate.

Building off this heritage, AMSRO has now launched a series of best practice privacy training modules on its website for members.

These modules provide guidance on complying with Australian Privacy Principles (APP) and the privacy code.

Produced in conjunction with CIE Legal there are five modules in total outlining how to handle privacy breaches, adhering to the APPs and tips for privacy compliance. AMSRO will also be releasing the privacy modules on YouTube.

In addition, AMSRO has launched its Information and Data Security Compliance System (IDSCS), designed to be a standalone system but also to introduce and support member organisations with phase one of the ISO 27001 quality assurance audit process.

The new system is exclusive to AMSRO member organisations and is offered in association with Best Practice Certification.

The benefits of AMSRO’s IDSCS system include an industry security risk management system that identifies information and data security risks and develops a system to help manage those risks.

It addresses four primary categories: communications, operations, people and IT assets, and prepares a company where it desires or requires accredited ISO 27001 certification, as the AMSRO compliance system aligns 80% of the full audit requirement.

Both initiatives continue AMSRO’s strong track record in ensuring its member companies adhere to the highest ethical standards, particularly in regards to privacy.

It also guarantees companies that their data is protected.

AMSRO ED, Sarah Campbell said: “As a $1 billion industry, research, data collection and insights is an important service that benefits all Australians.

“From political polls and television ratings to surveys of customer satisfaction and the development of products and services to studies on public health in Australia, research provides valuable information about the society in which we live.

“This information helps government, commercial and not-for-profit organisations make informed decisions based upon the interests and needs of their constituents, clients and the general public.”

Campbell added: “It is therefore important that AMSRO members lead the field in privacy compliance and protecting both the industry and the millions of Australians who engage in market and social research.

“This has been demonstrated by the fact that our member organisations have a 15-year record without a single finding of a privacy breach.

“These new initiatives continue our commitment to ensuring industry best practice.”




Please login with linkedin to comment

AMSRO CIE Legal Craig Young Sarah Campbell

Latest News

Australia’s Automotive Industry Shifts Gears With CTV
  • Partner Content

Australia’s Automotive Industry Shifts Gears With CTV

Australia’s automotive market broke all-time records for new vehicle sales in 2023. Over 1.2 million cars were sold, with Toyota, Ford and Mazda alone making up around 30 per cent of those sales. During the same period, car manufacturers accelerated their advertising spend investing $661 million on advertising – over $60 million more than 2022, […]

Partner Content

by B&T Magazine

B&T Magazine
Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
  • Advertising

Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office

Australian marketing and communications agency, C7EVEN Communications has officially launched its overseas offering, with a new office recently opened in Tokyo’s Toranomon Hills district in Japan. Lead Image: Adam Arndell and Jonathan Mueller  Specialising in regional, rural marketing and communications, with a strong existing client base in food, fibre and agriculture, C7EVEN’s new Japan office […]

Daniel Goldstein Promoted To Head Of PR At Example
  • Advertising

Daniel Goldstein Promoted To Head Of PR At Example

Earned-led culture agency Example has announced the promotion of Daniel Goldstein to head of PR. Goldstein’s journey within Example has been marked by exceptional dedication and stellar accomplishments during his tenure spanning over four and a half years. Since joining the agency as an account manager in 2019, he has demonstrated unparalleled prowess in spearheading […]

marie claire & Volvo Partner For The Planet: Nominees For The Inaugural marie claire Sustainability Awards Announced
  • Marketing

marie claire & Volvo Partner For The Planet: Nominees For The Inaugural marie claire Sustainability Awards Announced

Are Media, Australia’s leading omnichannel content company for women, is proud to announce the inaugural Marie Claire Sustainability Awards in partnership with Volvo Car Australia. The marie claire Sustainability Awards will champion businesses and products that are implementing genuine change and building a better tomorrow. Finalists were selected across eight categories by four judges: marie […]

Sefiani Unveils A Wave Of Promotions & Appointments
  • Advertising

Sefiani Unveils A Wave Of Promotions & Appointments

Sefiani has strengthened its digital offering with a new senior appointment and bolstered its corporate and crisis management team with two new hires and two senior promotions. Katrina Calvi has been appointed social and digital content account director to lead the agency’s rapidly growing digital marketing offering, working closely with Clarity Global’s digital teams in […]

Yahoo Launches Identity Solutions For CTV
  • Technology

Yahoo Launches Identity Solutions For CTV

Yahoo Advertising has launched Yahoo Identity Solutions for Connected TV (CTV) environments including Paramount. Yahoo Identity Solutions on CTV will give advertisers enhanced targeting and measurement for the ID-constrained world, backed by global partnerships with Paramount, Tubi, NBCUniversal and FreeWheel “As CTV investments increase, identity signals are declining, impacting targeting and performance across channels, including […]

Infosum Launches Data Clean Room Solution With Samsung Ads Australia
  • Technology

Infosum Launches Data Clean Room Solution With Samsung Ads Australia

Samsung Ads has launched a data clean room solution powered by InfoSum. The relationship enables Samsung Ads’ clients to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment. As privacy regulations evolve, organisations across the region are prioritising their first-party data programs – making data clean rooms an increasingly important piece of […]

Fast 10: Bread Agency’s Amaury Treguer Its “Unrivalled” Social Commerce Focus
  • Advertising

Fast 10: Bread Agency’s Amaury Treguer Its “Unrivalled” Social Commerce Focus

Founded in August 2022, Amaury Treguer and the team at Bread Agency have certainly caught B&T’s eye recently. In January, it picked up the global social media account for Modibodi and last month, it launched an unusual billboard-first recruitment campaign. Greg ‘Sparrow’ Graham caught up with the agency’s co-founder Amaury Treguer to get the low […]

CRA Siren Award To Be Presented At B&T Awards 2024!
  • Media

CRA Siren Award To Be Presented At B&T Awards 2024!

After 20 years, Commercial Radio and Audio (CRA) will be revamping its Siren Award, with the trophy being handed out at this year’s B&T Awards! The Siren Award will be presented as the Best Use of Radio/Audio at this year’s B&T Awards, and marks a new approach for B&T and CRA aimed at reflecting excellence […]

Special Launches Second Iteration Of Virgin’s “Bring On Wonderful” Brand Platform
  • Campaigns

Special Launches Second Iteration Of Virgin’s “Bring On Wonderful” Brand Platform

The second installation of Virgin’s “Bring On Wonderful” brand platform, created by Special, has been revealed featuring the airline’s team members. The campaign was inspired by Virgin Australia team members demonstrating the ways they go above and beyond to bring joy to the flying experience. Like a viral video of a Perth baggage handler who […]

OMA & RSL Join Forces For ANZAC Day
  • Advertising

OMA & RSL Join Forces For ANZAC Day

The Outdoor Media Association (OMA) and RSL have once again joined forces in the spirit of mateship, partnering for the fifth consecutive year to encourage Australians to commemorate ANZAC Day. Lead image L-R: Geoff Noonan, QMS Queensland State Sales Manager; Jimmy Sullivan, Assistant Minister for Justice and Veterans’ Affairs; Elizabeth McIntyre, Outdoor Media Association CEO; Major […]

JOLT Appoints Former Vicinity Centres Alicia Proebstl As Group Sales Manager
  • Advertising

JOLT Appoints Former Vicinity Centres Alicia Proebstl As Group Sales Manager

JOLT has announced the appointment of Alicia Proebstl as its new group sales manager in Melbourne, driving out-of-home and digital advertising solutions for its growing Victorian and South Australian client base. In the role, Proebstl will be responsible for managing end-to-end media sales across JOLT’s Melbourne client base, while also growing market share and revenue. […]

NAB’s New Brand Campaign Flexes To Target Gen Z Via TBWA\Melbourne & Mindshare
  • Campaigns

NAB’s New Brand Campaign Flexes To Target Gen Z Via TBWA\Melbourne & Mindshare

NAB, together with TBWA\Melbourne and Mindshare, has unveiled the next iteration of the recently launched ‘Wrangle Your Money’ campaign. The new work is specifically tailored for Gen Z and is in response to young Australians feeling the ongoing cost-of-living crisis the hardest. Recent findings from ASIC reveal that 82% of Gen Z, in contrast to […]

“Intrinsically I’ve Always Had Giving At My Heart”: UNICEF’s Zunilka Whitnall On Making A Positive Social Impact
  • B&T Exclusive

“Intrinsically I’ve Always Had Giving At My Heart”: UNICEF’s Zunilka Whitnall On Making A Positive Social Impact

Zunilka Whitnall is a force to be reckoned with. The daughter of immigrant parents who desires to leave a legacy for her own children, Whitnall is passionate about evoking positive social change, not just financial. As the innovation, new products, and senior partnership specialist lead at UNICEF Australia, Zunilka cuts through the noise to achieve […]

AI-Powered ROI: The Retail Marketing Revolution
  • Partner Content

AI-Powered ROI: The Retail Marketing Revolution

In this op-ed, Jonathan Reeve, vice president of APAC for Eagle Eye, unpacks the power of AI for ROI in retail marketing. With AI, we’re on the verge of achieving retail marketing’s holy grail: true one-to-one personalisation. This is crucial because recognising the individuality of each shopper and delivering a custom retail experience that reflects […]

Partner Content

by B&T Magazine

B&T Magazine