Amperity, the AI-powered customer data cloud for consumer brands, has announced Amperity for Hotels and Amperity for Airlines – purpose-built solutions that turn fragmented guest data into real-time personalised experiences. These solutions help travel brands anticipate traveler needs at every stage of the journey, strengthening loyalty and increasing direct revenue.
Powered by real-time data and AI, the new offerings help hotels and airlines anticipate traveler needs, deepen loyalty and grow direct revenue.
Today’s travelers expect instant recognition and respond with relevant offers – from the moment they’re browsing flights, to the second they check in, or book on a mobile device. Delivering on that expectation requires connecting every real-time action to a traveler’s full history, from loyalty status to spend. For more than half (58 per cent) of airlines and hotels, this data remains scattered across disconnected systems, making true personalisation nearly impossible.
“Travelers want more than transactions, they want to be recognized at every touchpoint. Our industry solutions give brands a flexible way to connect customer data and act on it instantly, turning every upgrade, loyalty moment, and personalised offer into lasting growth,” Amperity’s chief product officer Grigori Melnik said.
Amperity powers these new solutions by uniting AI-driven identity with real-time activity streams, creating continuously updated traveler profiles that enable instant recognition and personalisation. With this foundation, hotels and airlines can anticipate needs, respond in the moment, and build stronger loyalty over time.
Amperity is focusing on two critical areas:
Know Every Traveler at Every Touchpoint: Recognition is the foundation of trust and relevance. Amperity connects fragmented data across systems and channels to ensure every booking, loyalty update, or in-trip interaction ties back to a complete traveler history. The result: every channel and every employee can deliver a consistently relevant experience whenever and wherever the traveler engages.
Turn Moments Into Revenue: Amperity’s Real-Time Profiles drive journeys that adapt to each traveler. Brands can act instantly on signals, like browsing for an upgrade, opening a mobile check-in, or abandoning a booking, by delivering the right offer at the exact moment of decision. They can also resolve disruptions with timely, empathetic messages that build trust when travelers need it most. And with Amperity’s AI Assistant, these journeys can be built and scaled marketers using natural language, making sophisticated personalization faster and easier than ever without requiring specialized technical skills
“Partnering with Amperity helps us unlock data to deepen personalization and become more relevant to our customers. We focus on showing our guests that we truly know them, understand their needs, and anticipate what they’ll want next,” Alaska Airlines’s director of lifecycle and growth marketing Lori Ho said.
Travelers are more connected, more demanding, and less loyal than ever. To compete, airlines and hotels must respond to traveler needs in real time. Amperity for Hotels and Amperity for Airlines solutions aim to help travel brands maximize their return on customer data, their most complex and valuable asset. As AI and personalization redefine the travel experience, brands that can respond to customers in real time will win lasting loyalty.
