How Using Clean Data & Generative AI Can Create ‘Marketing Magic’
Clean data, obviously, far better for marketing than dirty data, which sounds like a dodgy office-based video tape.
Clean data, obviously, far better for marketing than dirty data, which sounds like a dodgy office-based video tape.
The only access issues B&T faces is getting the key in our front door following a long industry lunch.
The theme for this year’s International Women’s Day, “Inspire Inclusion”, establishes a poignant ton...
B&T heartily endorses not looking into vanity metrics. Or vanity mirrors.
Here's why marketers need to break with tradition this Christmas. Not that dads everywhere don't need new underpants.
Here are five tech trends every marketer needs to know. Add in "changing the printer cartridge" as a bonus sixth.
Much like the plot of the Matrix films & making a croquembouche tower, martech need not be confusing says this expert.
Do you long for a simplified martech landscape? Realise your martech landscape dreams here with these insider tips.
DCRs, CDPs, STIs. B&T only understands one of these acronyms.
Does your customer data look like a trifle assembled by a drunk person? Give it a Donna Hay gourmet tweak via this.
This expert asks is dirty customer data holding you back? Well, give it a bleach & a Napisan with this explorative read.