From Mass Marketing To True Personalisation: Gen-AI’s Marketing Revolution
Billy Loizou talks how AI set to deliver real personalisation for marketers.…
JB Hi-Fi Selects Amperity To Power Its First-Party Data Strategy
JB Hi-Fi picks Amperity for first-party data strategy & for customers completing…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
Why Aren’t Aussies ‘Mad About Martech’?
This expert says marketers are becoming overwhelmed by martech. Much like the…
How Using Clean Data & Generative AI Can Create ‘Marketing Magic’
Clean data, obviously, far better for marketing than dirty data, which sounds…
Amperity Adds New Tools To AmpAI Tech Suite To Fix Data Quality & Access Issues
The only access issues B&T faces is getting the key in our…
Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day
The theme for this year's International Women’s Day, "Inspire Inclusion", establishes a…
Amperity’s Billy Loizou On Why It’s Time Marketers Move Away From Vanity Metrics
B&T heartily endorses not looking into vanity metrics. Or vanity mirrors.
Amperity’s Billy Loizou On Why Marketers Need To Break From Tradition This Holiday Season
Here's why marketers need to break with tradition this Christmas. Not that…
Five Tech Trends All Aussie Marketers Must Know To Thrive
Here are five tech trends every marketer needs to know. Add in…
Simplifying The Martech Landscape With Customer Data Platforms
Much like the plot of the Matrix films & making a croquembouche…
Simplifying The Martech Landscape With Customer Data Platforms
Do you long for a simplified martech landscape? Realise your martech landscape…
Data Clean Rooms Are Trending But A CDP Is Still A Marketer’s Superpower
DCRs, CDPs, STIs. B&T only understands one of these acronyms.
How To Transform Messy Customer Data Into Opportunity
Does your customer data look like a trifle assembled by a drunk…
Is ‘Dirty Customer Data’ Holding You Back?
This expert asks is dirty customer data holding you back? Well, give…
