Publicis’ $3.9B LiveRamp Deal Signals Much Bigger Shift In The Industry
In fairness, shunting $3.9 billion at anything rarely signals a sideshow.
Amperity Unveils AI Assistants To Help Customers Action Forecasted Signals
If only the agents could forecast the tough emails you are about…
Amperity Appoints Bridget Perry As CMO
Customer data cloud platform Amperity has appointed Bridget Perry as CMO. Perry…
International Women’s Day: Balancing The Scales In Advertising & Marketing
Ahead of this year's IWD, we spoke to a range of industry…
Why Australia’s Retail Media Networks Must Build On First-Party Data
Cleanliness is next to godliness when it comes to first party data,…
Amperity Introduces Audience Monetisation, Turning First-Party Data Into New Revenue Streams For Advertisers
Amperity encourages brands to get that bread.
Amperity Unveils AI Solutions Turning Traveler Data Into Real-Time Insight & Action
Amperity unveils this new head-spinning AI tool. Alright, maybe just our head.
2026 Predictions: AI, Advertising & Audience Engagement
We break out the crystal ball for this look into 2026. And…
Vinarchy Wines, MixIn, Criteo & Amperity Reveal Solution Allowing Brands To Connect In-Store Sales With Digital Campaigns
This slew of brands square the in-store circle with new smarts.
Agentic AI: What Brands & Marketers Need To Know
Here's what you need to know about agentic AI, with absolutely no…
The Critical ‘Identity Resolution Gap’ Undermining AI-Driven Customer Data Strategies
Identity resolution proving as tricky in advertising as it is on the…
World IP Day: Experts Call For IP Reform To Protect Creative Innovation
No matter how detailed your calendar is, we bet you didn't know…
The Rise Of The Fractional CMO & CDO: Meet The APAC Professionals Leading The Charge
With this many headshots, you know this story's going to be a…
From Mass Marketing To True Personalisation: Gen-AI’s Marketing Revolution
Billy Loizou talks how AI set to deliver real personalisation for marketers.…
JB Hi-Fi Selects Amperity To Power Its First-Party Data Strategy
JB Hi-Fi picks Amperity for first-party data strategy & for customers completing…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
Why Aren’t Aussies ‘Mad About Martech’?
This expert says marketers are becoming overwhelmed by martech. Much like the…
How Using Clean Data & Generative AI Can Create ‘Marketing Magic’
Clean data, obviously, far better for marketing than dirty data, which sounds…
Amperity Adds New Tools To AmpAI Tech Suite To Fix Data Quality & Access Issues
The only access issues B&T faces is getting the key in our…
Empowering Change: Women Leading The Generative AI Revolution In Marketing For International Women’s Day
The theme for this year's International Women’s Day, "Inspire Inclusion", establishes a…
Amperity’s Billy Loizou On Why It’s Time Marketers Move Away From Vanity Metrics
B&T heartily endorses not looking into vanity metrics. Or vanity mirrors.
Amperity’s Billy Loizou On Why Marketers Need To Break From Tradition This Holiday Season
Here's why marketers need to break with tradition this Christmas. Not that…
Five Tech Trends All Aussie Marketers Must Know To Thrive
Here are five tech trends every marketer needs to know. Add in…
Simplifying The Martech Landscape With Customer Data Platforms
Much like the plot of the Matrix films & making a croquembouche…
Simplifying The Martech Landscape With Customer Data Platforms
Do you long for a simplified martech landscape? Realise your martech landscape…
Data Clean Rooms Are Trending But A CDP Is Still A Marketer’s Superpower
DCRs, CDPs, STIs. B&T only understands one of these acronyms.
How To Transform Messy Customer Data Into Opportunity
Does your customer data look like a trifle assembled by a drunk…
Is ‘Dirty Customer Data’ Holding You Back?
This expert asks is dirty customer data holding you back? Well, give…
