After changing their app design last month, retail giant Amazon has tweaked the logo so it bears fewer similarities to Adolf Hitler’s mustache.
The new app design keeps the beige background and cheeky Amazon smile, but has replaced the blue serrated tape (the offending ‘moustache’ in question) with a square piece of tape instead.
https://twitter.com/alexhern/status/1366396140116131842?s=20
In a statement, Amazon said, “Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”
A number of Twitter users pointed out that the updated icon was reminiscent of the character Aang from children’s series Avatar: The Last Airbender, a significantly more favourable lookalike.
i keep thinking the new amazon app logo is aang from avatar 😭 pic.twitter.com/YkIdcvNruh
— 𝑁𝑜𝑘𝑒𝑠 シ (@ixNOKES) March 2, 2021
i know the new amazon app icon is supposed to represent their packages but every time i see it i just see Aang from Avatar smiling at me lololol pic.twitter.com/kIPwneHr2p
— flipboitamidles (@flipboitamidles) February 26, 2021
Another user tweeted that, “the more I look at it, the more the arrow in the Amazon logo looks like a self-satisfied villain smirk.”
The design has been updated in the Australian app store.
