Amart Appoints WE Communications To Assist In New COVID Retail Environment

Amart Appoints WE Communications To Assist In New COVID Retail Environment
SHARE
THIS



Integrated communications firm WE Communications (WE) today announced a new partnership with furniture retailer Amart.

Under the remit, WE will raise awareness of how Amart is helping consumers adapt to the evolving economic and retail environment arising from the COVID-19 pandemic.

“Retailers are facing a dramatically changed economic environment and, as a result, altered consumer behaviour,” said WE’s Australia Head of Consumer and Creative, Remy Le Fèvre. “WE is looking forward to supporting Amart in navigating that change and adapting to meet the needs of its customers.”

WE’s experienced integrated team is charged with ongoing consumer, corporate, digital, and influencer marketing. The team will also support the launch of Amart’s new Online Exclusive range, which is designed to address the accelerated shift to online purchases during the COVID-19 pandemic.

The range bolsters Amart’s “style and value” credentials, addressing consumers’ increasing desire to create comfortable living spaces that better reflect their personal style, but is also considerate of discretionary spending given the backdrop of a global recession.

WE’s launch approach will aim to create a tactile, sensory experience in a digital environment through content, earned and influencer approaches.

“WE understands what our brand stands for and passion we feel for improving our customers’ lives at home,” said Tracey Kruske, National Marketing Manager at Amart. “WE will help us deliver a strong engaging online experience that showcases how our products can help consumers upgrade their home furnishings without compromising on style, quality, or value.”

Please login with linkedin to comment

amart WE communications

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]