Integrated communications firm WE Communications (WE) today announced a new partnership with furniture retailer Amart.
Under the remit, WE will raise awareness of how Amart is helping consumers adapt to the evolving economic and retail environment arising from the COVID-19 pandemic.
“Retailers are facing a dramatically changed economic environment and, as a result, altered consumer behaviour,” said WE’s Australia Head of Consumer and Creative, Remy Le Fèvre. “WE is looking forward to supporting Amart in navigating that change and adapting to meet the needs of its customers.”
WE’s experienced integrated team is charged with ongoing consumer, corporate, digital, and influencer marketing. The team will also support the launch of Amart’s new Online Exclusive range, which is designed to address the accelerated shift to online purchases during the COVID-19 pandemic.
The range bolsters Amart’s “style and value” credentials, addressing consumers’ increasing desire to create comfortable living spaces that better reflect their personal style, but is also considerate of discretionary spending given the backdrop of a global recession.
WE’s launch approach will aim to create a tactile, sensory experience in a digital environment through content, earned and influencer approaches.
“WE understands what our brand stands for and passion we feel for improving our customers’ lives at home,” said Tracey Kruske, National Marketing Manager at Amart. “WE will help us deliver a strong engaging online experience that showcases how our products can help consumers upgrade their home furnishings without compromising on style, quality, or value.”
