B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Always Unveils Second Phase Of ‘Like A Girl’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Always Unveils Second Phase Of ‘Like A Girl’
AdvertisingMedia

Always Unveils Second Phase Of ‘Like A Girl’

Emma Mackenzie
Published on: 9th July 2015 at 8:40 AM
Emma Mackenzie
Share
2 Min Read
SHARE

A three minute clip from feminine hygiene brand Always that put to bed the stereotype insult that is ‘like a girl’ took the internet by storm when it launched last year.

And now the Proctor & Gamble brand, via its agency Leo Burnett, has released the second phase of the campaign, ‘Unstoppable’.

The spot shows girls talking about the limitations they feel in society – some feeling like they have to quit sport, or that they’re seen as weak or that they can’t rescue anyone because it’s always the boys who do the rescuing.

The girls write on white boxes the limitations, and then kick and punch the boxes to the floor.

https://youtu.be/VhB3l1gCz2E

On last check the YouTube clip has been viewed nearly three million times since it was uploaded yesterday.

“Our original #LikeAGirl social experiment started a conversation to boost confidence by changing the meaning of ‘like a girl’ from an insult to a total compliment. And – with your help – that conversation turned into major movement sweeping the entire globe,” reads the YouTube description, posted by Always.

“We’re on a roll, and we’re not stopping! Now, we’re empowering girls everywhere by encouraging them to smash limitations and be Unstoppable #LikeAGirl. We need your help. Join us. Watch, share and champion all girls to be Unstoppable #LikeAGirl.”

The spot was directed by documentarian Lauren Greenfield.

Check out the first ‘Like a Girl’ clip below.

https://youtu.be/XjJQBjWYDTs

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, auto-play video, iph mediabrands, peter vogel, Same-sex marriage, Swithced on Media
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?