Brand experience and innovation company Akcelo has appointed Jon Kenyon as managing partner to lead its Melbourne office following growing local and national client demand.
Based in Cremorne, Akcelo Melbourne has won multiple clients and made a string of hires with further appointments and announcements to be made over the coming months as it continues to build out its full-service offering in Melbourne.
Kenyon is an experienced agency leader who joins from VMLY&R Melbourne where he was managing partner at the WPP-owned business, driving the resurgence of one of the most famous advertising agencies in Australia with award winning work and exponential growth. He’s also worked at Fox Sports, Isobar and Big Red.
Aden Hepburn, CEO at Akcelo (pictured right) said: “Expanding Akcelo nationally has always been in the plan and we’re thrilled to offer further borderless capability to our client partners as we grow. Jon brings strong leadership and inspirational business thinking to Akcelo and builds deep, effective relationships with clients and has an eye for brilliant work.”
“With so many leading Australian businesses in Melbourne looking to deliver more holistic brand experiences for their customers, we’re excited Jon is taking the reins to spearhead our offering as we continue to build a world class team focused on creating work that really shifts the needle.”
Kenyon added: “Akcelo is delivering transformative brand experiences across the entire customer journey that is truly market leading. I am super thrilled to be leading this office and join a rapidly growing and talented team of more than 80 Akcelerators as we continue to push the boundaries for our partners.”
Akcelo, which launched in 2020, is a brand experience and innovation company that ‘builds brands for the experience era’. It works with some of the world’s biggest brands across entertainment, technology, QSR, sports, lifestyle and FMCG, and was recently named Emerging Agency of the Year at the Mumbrella Awards.
The appointment of Kenyon and expansion to Melbourne comes after Akcelo launched in North America earlier in the year with an office in Vancouver, Canada, headed by Jason Carnew.
