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Reading: Airport Baggage Carousels Now Less Dull With New Digital Stuff From oOh!
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B&T > Advertising > Airport Baggage Carousels Now Less Dull With New Digital Stuff From oOh!
AdvertisingTechnology

Airport Baggage Carousels Now Less Dull With New Digital Stuff From oOh!

John Hanrahan
Published on: 10th November 2015 at 10:00 AM
John Hanrahan
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2 Min Read
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Australia’s only national provider of airport advertising, oOh!media, today announced it has launched ‘Collect & Connect TV,’ a new digital advertising network reaching flyers at airport baggage carousels across Sydney, Melbourne, Brisbane and Perth.

The latest phase in oOh!’s extensive digital strategy, ‘Collect & Connect TV’ offers the networked reach of 44 screens capable of full motion animation and audio content at baggage carousels across all capital city airports.

https://youtu.be/VzDaQGFeY1g

It will provide the flexibility to run high definition 15 to 60 second TVC spots in standard, widescreen or modified format, equipped with sound capabilities.

oOh!’s group director of Fly!, Robbie Dery said ‘Collect & Connect TV’ will reach more than 70 per cent of flyers within airports nationally. That’s a total of 3.7 million flyers per month.

“Collect and Connect TV taps into an audience that we know has an average of 12 minutes dwell time in front of screens waiting for their bags to arrive when they get off their flight,” he said.

“This new digital network entertains and engages what is essentially a captive audience with contextually relevant real time updates and interesting content intertwined with advertising opportunities.

“We are offering advertisers full TVC capability to an audience that we know is growing and where the advertising cannot be switched off,.”

Collect & Connect TV has launched with Roadshow Films Hunger Games: Mockingjay Part 2 release as well as ANZ.

Collect & Connect TV is available across six terminals: Sydney (Qantas), Melbourne (Qantas and Multi-airline), Brisbane (Qantas and Multi-airline) and Perth (Qantas).

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TAGGED: einsights, HBT, outdoor
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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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