Airbnb are using a first in market activation to add a new dimension to the ‘Live There’ campaign. Made possible through collaboration between Starcom MediaVest, Finch, Hoyts and Val Morgan, the cinema activation enhances Airbnb’s ‘Live There’ creative and demonstrates the unique perspective that Airbnb travellers enjoy, enabling them to live like a local.
Using Finch’s patented 37 degrees technology, simply by titling their head moviegoers are able to see two alternate views of the same travel experiences when watching the ad in cinema. The change in viewing perspective reveals a different simultaneous travel experience at the same location.
Airbnb branded 3D glasses with bifocal 3D lenses are distributed to moviegoers, which allow different visuals to be seen within the same commercial – depending the on the angle of view.
Tristan Wyse, national sales director, Val Morgan said, “This ground breaking campaign is the coming together of technology and imagination and was made possible through a true partnership between all parties involved.
“The activation inspires travellers to reimagine what it is to travel by showcasing the authentic experiences made possible through Airbnb. Finding Dory is a one of the most highly anticipated movies of the year, and this memorable activation will create a lasting impact and really strengthen the Live There message.”
The campaign breaks in cinemas this week, screening with the family blockbuster Finding Dory at Hoyts Broadway, Chatswood, Highpoint and Melbourne Central cinemas.
The activation is also running in cinemas in North America and the UK, facilitated by SAWA the global trade body of cinema advertising contractors.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]