Adland has a track record of using women in unrealistic or harmful ways to push their campaigns, and now ad company Badgers & Winters has created its own campaign to stand up against it.
Released for International Women’s Day, the advertising company behind January’s viral #WomenNotObjects campaign hopes to show how the objectification of women in the advertising industry can actually harm women.
The spot shows how young girls look up to celebrities and models in advertising, and how they try to live up to impossible beauty trends.
It also showcases how advertising can trivialise sexual assault and can even glamorise violence against women, such as this one:
“Girls are growing up thinking that how they look is more important than how they feel, or who they are and what they can do,” the ad’s narrator says.
The ad ends with this question: ‘Will you stand up for your mother, daughter, friend, co-worker, future? Will you stand up for yourself?’
Badger & Winters are asking others to stand up to objectification in advertising by posting videos to Twitter, Instagram, or Facebook using the hashtag #IStandUp.
Madonna Badger, the chief creative officer of Badger & Winters, is a legend in adland, counting Diane von Furstenberg and Chanel as clients and playing a major role in creating the iconic 90s Calvin Klein ads that made Kate Moss famous.
“Women are objectified in almost every type of advertising that’s out there, Badger told Mashable.
“Objectification of women really harms women, and it really harms children and teenagers. Once Jim [Winters, the president of Badger & Winters] and I became aware of that harm, we decide to do something about it.”
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]