The Australian Financial Review has launched a new brand platform, “Make it your Business”, championing razor-sharp journalism in a time when business has never been more complex and interconnected.
Created by BMF, the new brand platform is the first work BMF has created for the Financial Review since winning the account earlier in the year.
Set to roll out in a suite of executions over the next few months, “Make it Your Business” launches with a blend of tactical live data OOH, press, digital, social and podcast assets.
David Roberts, creative director at BMF, said: “‘Make it your Business’ is a call out to anyone, in any field, hustling for success. You never know what AFR article could kickstart your next career move, investment opportunity or entrepreneurial adventure.”
Vera Straubinger, head of brand and acquisition at Nine, added: “When you need information you can trust on investing, business moves, and careers, you turn to the most trusted and credible source. The AFR is the source that gives you a deep, nuanced understanding that stretches beyond your own horizons. And goes beyond the headlines.”
Credits
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Director: David Roberts
Associate Creative Director: Josie Fox
Associate Creative Director: Harry Stanford
Art Director: Imogen Wetzell-Ramsey
Copywriter: Declan Harrick
Head of Art & Design: Lincoln Grice
Designer: Mina Melis, Holly Jones & Catarina Duardo
Chief Strategy Officer: Christina Aventi
Planning Director: Jess Sutanto
Chief Executive Officer: Stephen McArdle
Group Account Director: Edward Hughes
Account Director: Claire Emery
Account Executive: Jac Hasler
Digital Production Agency: Silk
Radio Producer: Claire Seffrin, Mandy Payne & Emma Friend
Sound Production Company: Otis
Production Director: Karen Liddle
Integrated Producer: Simone Plaza
Digital Producer: Daniela Klimoski
Front-end Developer: King Tan
Retouching: Kate Field
Creative Services Director: Clare Yardley
PR: Abigail Dawson & Elliott Holohan
Client: Nine – Australian Financial Review
Head of Brand & Acquisition: Vera Straubinger
Brand Manager: Tessa Maughan
