AFR Unveils New Brand Campaign “Make It Your Business” Via BMF

Blank horizontal big poster in public place. Billboard mockup on subway station. 3D rendering.

The Australian Financial Review has launched a new brand platform, “Make it your Business”, championing razor-sharp journalism in a time when business has never been more complex and interconnected.

Created by BMF, the new brand platform is the first work BMF has created for the Financial Review since winning the account earlier in the year.

Set to roll out in a suite of executions over the next few months, “Make it Your Business” launches with a blend of tactical live data OOH, press, digital, social and podcast assets.

David Roberts, creative director at BMF, said: “‘Make it your Business’ is a call out to anyone, in any field, hustling for success. You never know what AFR article could kickstart your next career move, investment opportunity or entrepreneurial adventure.”

Vera Straubinger, head of brand and acquisition at Nine, added: “When you need information you can trust on investing, business moves, and careers, you turn to the most trusted and credible source. The AFR is the source that gives you a deep, nuanced understanding that stretches beyond your own horizons. And goes beyond the headlines.”

Credits

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Director: David Roberts

Associate Creative Director: Josie Fox

Associate Creative Director: Harry Stanford

Art Director: Imogen Wetzell-Ramsey

Copywriter: Declan Harrick

Head of Art & Design: Lincoln Grice

Designer: Mina Melis, Holly Jones & Catarina Duardo

Chief Strategy Officer: Christina Aventi

Planning Director: Jess Sutanto

Chief Executive Officer: Stephen McArdle

Group Account Director: Edward Hughes

Account Director: Claire Emery

Account Executive: Jac Hasler

Digital Production Agency: Silk

Radio Producer: Claire Seffrin, Mandy Payne & Emma Friend

Sound Production Company: Otis

Production Director: Karen Liddle

Integrated Producer: Simone Plaza

Digital Producer: Daniela Klimoski

Front-end Developer: King Tan

Retouching: Kate Field

Creative Services Director: Clare Yardley

PR: Abigail Dawson & Elliott Holohan

Client: Nine – Australian Financial Review

Head of Brand & Acquisition: Vera Straubinger

Brand Manager: Tessa Maughan




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BMF The Australian Financial Review

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