The Australian Financial Review (AFR) has today unveiled a new brand campaign reaffirming its position as a premier destination for business and finance journalism. The new campaign brings back the much-loved tagline “Daily Habit of Successful People” and was done by creative agency The WiTH Collective.
Financial Review editor-in-chief, Michael Stutchbury, said: “The new campaign perfectly captures the brand essence of The Australian Financial Review and its must-read status. It holds a mirror up to our readership of Australia’s leading business people, decision-makers, sophisticated investors, political elite, and those aspiring to be among them.
“We have brought the ‘The Daily Habit of Successful People’ tagline back because it nails the very essence of who we are. It provides a rallying call to subscribe and reaffirms th e Financial Review’s position as Australia’s premier destination for business and finance journalism.”
The campaign’s launch was marked by a bellyband creative wrap of today’s newspaper and premium digital placements across afr.com.
The campaign draws on the Financial Review’s distinct blue colour palette to celebrate the masthead’s instant recognition as Australia’s most prestigious business publication, and to anchor the multi-channel campaign delivery across out-of-home, print, digital, social media and owned channels.
The brand campaign will be fully integrated across the subscription funnel and will for the first time utilise personalisation technology to create a targeted and compelling customer experience.
Fairfax Media’s director of customer marketing and growth, Michael Laxton (above), said: “The Australian Financial Review is truly without peer as Australia’s premier destination for business news and information. The campaign reinforces the Financial Review’s enviable prestige and reputation for quality; the deep connection of loyal subscribers; and its strength and utility as a way to achieve success – and stay ahead.”
The Financial Review reaches 1.67 million people across print and digital according to emma (Enhanced Media Metrics Australia) data for July 2016.
The Financial Review includes the premium business-related magazines, The Australian Financial Review Magazine and BOSS magazine, both inserted monthly along with Luxury and Sophisticated Traveller magazines several times a year.
It’s been a top day for GroupM’s Wavemaker after the agency retained both the Mondelez and Vodafone businesses. Mondelez – makers of iconic FMCG brands such as Cadbury, Oreo and Philadelphia – spend about $50 million a year annually in Australia. Wavemaker has held the account in Australia for the bast two years after nabbing […]
Michael Cassel Group today announced the appointment of journalist Nathanael Cooper as director, publicity to spearhead the company’s Australian and global communication campaigns and strategy. Cooper was previously the executive producer, audio at The Sydney Morning Herald and The Age, responsible for the audio strategy and distribution at both publications. He also hosted the daily […]
HT&E Limited has released its results for the six months ending 30 June 2022. The highlights are listed below: The acquisition of 46 regional radio stations from Grant Broadcasters (ARN Regional) completed on 4 January 2022 is integrating to plan and performing above expectations delivering margin expansion. The integration programme is ahead of schedule and […]
Digital intelligence platform Similarweb has revealed that the number of Australians using OnlyFans, Uber and other side hustles has grown significantly YoY against last year’s numbers. With economic pressures increasing and cost of living continuing to rise, Similarweb found that despite record low unemployment rates, interest in side hustles is growing exponentially as people look […]
UK sports betting site Ladbrokes has remade one of cinema’s most iconic scenes – Rocky Balboa’s famous running scene from 1979’s Rocky II – and it’s truly wonderful. Even if you’re not a fan of the Sylvester Stallone-fronted boxing flicks, few people have probably escaped the classic scene that culminates with Stallone’s character triumphant atop […]
Programmatic marketing group Crimtan today announced the appointment of Jeff Purser (pictured) as its new ANZ sales director. In his new role, Purser will be responsible for driving revenue and results for Crimtan’s broad customer base across Australia and New Zealand. He will be working closely with JAPAC commercial director, Joshua Wilson, to build on […]
Travel site Booking.com is launching a new advertising campaign in Australia, Booking.yeah, starring SAG and Golden Globe winning actor, filmmaker and musician, Idris Elba. Following a successful ad campaign launch in the US and Europe earlier this year, Booking.com is now bringing Elba’s charisma and charm to Australian screens. Proving the actor’s powerhouse talent credentials, […]
Edge has been appointed by DGtek to provide brand, creative, and media services for its retail brand Pineapple Net. DGtek has rapidly expanded its full-fibre optic broadband network in Melbourne and in other major cities in Australia with network covering over 35k premises. Pineapple Net, as DGtek’s retail brand, was awarded the prestigious CommsDay Eddison […]
Seven’s Martin Clunes: Islands In The Pacific failed to muster too much interest last night, as, boringly as it is to report, The Block again handed Nine a Wednesday win. Clunes could only muster 260,000 metro viewers according to OzTAM numbers, although The Block slipped a bit to 757,000, however, as was still the most […]
Perth based audience engagement SaaS platform Komo has announced Niel Isdale (pictured, right) will be stepping into the role of chief revenue officer, accompanying the news it has opened a Sydney office to service and expand its growing portfolio of clients. Isdale brings 11 years’ experience in leadership roles, including two years at LinkedIn where […]
Officeworks has launched the first issue of its new in-store magazine, which is available for free both in-store nationally and online via content partner Medium Rare Content Agency. The publication includes gift guides, art and craft activities for adults and kids, home office updates, tech advice and more, and will see 250,000 copies distributed across […]
Commercial radio ad revenue for the five major Australian capital cities increased by 0.7 per cent to $48.916 million in the month of July compared to $48.571 million a year ago, according to figures released today by industry body CRA. Sydney stations recorded a 5.9 per cent year on year increase in ad revenue to […]
Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83 per cent of agencies having used pDOOH and 48 per cent at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a […]
The founder of Scroll Media, Jane Ormsby, has kindly shared with B&T a lovely letter dedicated to the women she’s learnt from: I was recently asked to be a Judge for the B&T Women in Media Awards, which was an absolute privilege. As a female founder of Scroll Media, I was given the Entrepreneurs Category […]
Just in time for the kickoff to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed gender fantasy league: the Bundy Mixer. This first-of-its-kind program has been developed to allow fans to build their team by selecting players from both the men’s […]
Advertising to Gen Z is proving to be a complicated task for many companies as they try and grapple with changing interests and mediums. Recently, B&T was lucky enough to catch up with Kate Rourke (pictured), head of creative insights at Getty Images APAC, to discuss the rise of apps like BeReal and TikTok and […]
Media buys and programmatic advertising are a constant force within the digital-led modern world, and InMobi are pushing businesses to understand the relevance of Supply Path Optimisation (SPO) and how it can save your company both money and time. So if it’s so important, what is Supply Path Optimisation? Thanks to its rapid evolution and […]
Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March. The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]
Lisa Ronson has announced she’s is leaving her role at Coles as the chief marketing officer. Ronson is out of the trolley and into the fire, as they say! Ronson announced the news via Linkedin: “It’s with sadness today that I announce I’ve decided to move on from Coles Group to pursue a number of […]
Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]
Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]
Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]
The Outdoor Media Association (OMA) has this month welcomed Blue Tongue Outdoor, SureVision and Veridooh as the latest companies to join the Association. Speaking about the three new members, Charmaine Moldrich, OMA CEO said: “We’re pleased to announce our continued expansion includes media owners, suppliers and adtech. Blue Tongue Outdoor is our first South Australia […]