Apple’s latest privacy tracking changes, introduced as part of the iOS 14.5 update, have been the talk of the advertising world in recent weeks.
The new app tracking transparency (ATT) framework asks uses to opt-in for ad tracking for the first time, meaning app developers and brands are missing out on much of the data that they have built personalised advertising strategies around.
Companies such as Facebook have been very vocal in their disapproval of the changes.
Reports vary, however it is currently suggested that opt-in rates are around five and 10 per cent.
However, what is a new challenge for advertisers is a massive win for privacy advocates – something Apple is celebrating in its latest Privacy on iPhone ad.
‘Tracked’ looks to bring principles of tracking to life in the real world and shows how different apps can follow you around without proper privacy controls.
You can watch it here.
https://youtu.be/2btguTTywi0
“App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites,” Apple says.
It was created by TBWA\Media Arts Lab.
It’s not the first time Apple has used the ‘Privacy. That’s iPhone’ tagline to promote its products.
Earlier this year it released ‘Over Sharing’ – which provided a fun look at what it would be like if the privacy of your device was ever breached.
https://www.youtube.com/watch?v=gVtjp6JXWa4
