Apple’s latest privacy tracking changes, introduced as part of the iOS 14.5 update, have been the talk of the advertising world in recent weeks.
The new app tracking transparency (ATT) framework asks uses to opt-in for ad tracking for the first time, meaning app developers and brands are missing out on much of the data that they have built personalised advertising strategies around.
Companies such as Facebook have been very vocal in their disapproval of the changes.
Reports vary, however it is currently suggested that opt-in rates are around five and 10 per cent.
However, what is a new challenge for advertisers is a massive win for privacy advocates – something Apple is celebrating in its latest Privacy on iPhone ad.
‘Tracked’ looks to bring principles of tracking to life in the real world and shows how different apps can follow you around without proper privacy controls.
You can watch it here.
“App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites,” Apple says.
It was created by TBWA\Media Arts Lab.
It’s not the first time Apple has used the ‘Privacy. That’s iPhone’ tagline to promote its products.
Earlier this year it released ‘Over Sharing’ – which provided a fun look at what it would be like if the privacy of your device was ever breached.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]