Australian owned and family operated company, Adventure Kings has announced retired NRL player Cameron Smith, as its first official brand ambassador.
The partnership aims to help to promote Adventure King’s camping gear, 4WD and outdoor sports products.
Established in 2012 by the Vella family, Adventure Kings is dedicated to making ‘quality time’ in the great outdoors accessible to all.
The Australian-owned equipment provider is one of the region’s biggest and fastest-growing outdoor brands, with 18 stores and 50 stockists across Australia and New Zealand.
Smith said: “It’s funny. After retiring earlier this year I found myself dropping in, to Kings more and more without realising it.
“I was always thinking about where I could take our family next, what the best equipment is, and where to get it,
“We are lucky. In my opinion, there is no better place to explore than Australia and no better place to get you set-up than Kings.
“As someone who loves the outdoors and is a father of young kids, they’re an affordable, one-stop-shop. I’m really looking forward to jumping in with the brand moving forward.”
Charles Vella, founder and chairman of Aventure Kings, said: “Our family have been fans of Cameron’s for a very long time and have followed his career over the years.
“I see similarities between himself and our brand – we are both proudly Australian and strive for fairness and greatness.
“Signing Cameron as our first official brand ambassador was a no-brainer and we are all excited to watch the affiliation grow.
“We are all about enduring quality at Kings and Cameron embodies just that”
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