Adobe unveils latest Marketing Cloud technologies
Adobe responded to marketers’ pleas to reinvent themselves itself by unveiling its newest Marketing Cloud technology, which includes advanced real-time audience profiling.
The plans were unveiled at the Adobe Summit Digital Marketing Conference in Salt Lake City in the US.
Check out the full release below.
"Adobe Digital Marketing Summit Hits on Key Theme of Marketing Reinvention
New Adobe Marketing Cloud Breakthroughs Include Real-time Audience Profiling, Marketing Mix Planning and New Mobile Capabilities
SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference — March 25, 2014 — The Adobe Digital Marketing Summit kicked off today with a crowd of more than 5000 digital marketers, publishers, agencies and technologists. Answering marketer’s call to reinvent themselves, Adobe (Nasdaq: ADBE) unveiled the newest technology breakthroughs in its Adobe Marketing Cloud, including the ability to do advanced real-time audience profiling, predictive marketing mix planning, and technology that seamlessly manages content across the Web and mobile apps. Attendees will hear from master marketers at brands including Audi, Fedex, MGM, REI and Sephora as well as celebrity speakers who have used digital to reinvent themselves and their careers.
"Marketers today want to reinvent themselves and the way they approach their work, but the majority needs help to thrive in a digital world,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Adobe Summit is the best place to learn about the latest digital marketing technology, get advice on the newest marketing practices and hear from the world’s most effective marketers.”
Core Services for Adobe Marketing Cloud
The Company introduced new core services for Adobe Marketing Cloud, which span across Solutions and deliver data, insights, context, profiles and more.
· Industry-first capabilities introduced as part of core services include Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalised experiences across marketing channels. Dynamic customer profiles can be updated in real-time with behavioral data from Marketing Cloud solutions and third party systems like CRM, ERP, transactional and payment platforms.
· Marketers can use their profile data to create audience segments and share them across Marketing Cloud solutions to deliver the most personalised ad, web, social, email and app content that is visually consistent and relevant to individual customers. As the only marketing profile that enables enterprise marketers with a view of anonymous and authenticated customer data in real-time, Master Marketing Profile is the first of its kind in the industry.
· Shared Assets, also part of the new core services introduced today, enables companies to sync, store, search, and share digital assets from a central repository across Adobe Marketing Cloud solutions. Marketers can take advantage of Adobe’s industry-leading tools in Creative Cloud and collaborate directly with creative professionals to accelerate the production of content across all marketing channels, all from one user interface. Assets are automatically versioned, indexed and made available to Adobe Marketing Cloud solutions to help marketers save time and resources.
Additional Innovation Introduced for Adobe Marketing Cloud
· Adobe also previewed Marketing Mix Planning technology today, new capabilities in Adobe Marketing Cloud that enable marketers to assess, optimise and execute their offline and online marketing mix including TV, PR, print and events, as well as paid search, display advertising, social, email and more. Using state of the art algorithms, Marketing Mix Planning technology provides both descriptive and predictive analytics including attribution, effectiveness, forecasting, and campaign scheduling across all marketing channels. This gives marketers the ability to tie together attribution, analytics, media planning and execution while offering real-time activation of campaigns and insights.
· The company introduced a set of new mobile app development solutions and capabilities in Adobe Marketing Cloud that help companies create, manage and deliver highly personalised mobile app experiences to their customers and prospects in real time and without the need for app development skills.
· A major new release of Adobe Experience Manager the market leader in Web experience management, offers innovations for simplification of website re-platforming and dynamic asset delivery. And, the company launched Adobe Target Premium, which automates the targeting of relevant content, offers and cross-sell recommendations for marketers and enables organisations to easily launch automated campaigns with just a few clicks.
The advancements to Adobe Marketing Cloud are being unveiled at Adobe Summit, The Digital Marketing Conference, this week. Keynote presenters include Adobe CEO Shantanu Narayen and senior vice president of Adobe’s Digital Marketing Business, Brad Rencher, along with a series of industry luminaries and guest speakers including Robert Redford, Eric Stonestreet, Richard Sherman, Yancey Strickler, and others. Watch the keynote live today, Tuesday, March 25, from 8:30-11 MST.
Julie Bornstein, executive vice president and CMO at Sephora, Brad Brown, senior vice president of eCommerce and Digital at REI, John Bollen, senior vice president and Chief Digital Officer at MGM Resorts International, Mike Rude, director of Customer Experience Marketing at FedEx and others will share inspirations on how to thrive as a marketer in a digital world. The Summit Bash will rock Downtown Salt Lake City featuring headlining talent from GRAMMY-award winning Vampire Weekend plus other performances from Walk the Moon and Fictionist.
Please login with linkedin to comment
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.