Adobe Helps Brand Personalise Customer Experiences With New AI Tools

Adobe Helps Brand Personalise Customer Experiences With New AI Tools
SHARE
THIS



Computer software giant Adobe has announced new artificial intelligence (AI) innovations to help brands scale their delivery of personalised experiences across channels.

 The new capabilities are available through Adobe’s AI and machine learning technology, Adobe Sensei, in Adobe Target and Adobe Experience Manager.

The new innovations, along with forward-looking projects from Adobe Research, have been developed to help brands and marketers personalise AR shopping experiences, enhance voice interactions, collaborate with AI to refine customer experiences, refine recommendations with AI-powered decisioning, automate layout design, and optimise for the highest likelihood of an action.

Adobe is previewing an Adobe Research personalisation project in development for potential future product integration. Using AI, brands can dynamically change product recommendations in an AR setting based on customers’ facial expressions during the session.

With Adobe Target, companies can now iterate and test voice-based content and offers for assistants like Amazon Alexa to deliver personalised voice-driven customer experiences.

New Personalisation Insights reports in Adobe Target provide marketers with analysis on how algorithms are performing.

Insights include what visitor attributes were most influential, what offers resonated most and more. This data can be used to develop more sophisticated tests and further refine AI-driven personalisation.

Marketers will be able to leverage Adobe Sensei in Auto-Target to automatically choose the best algorithm to deliver personalised recommendations to a broader spectrum of audiences.

Adobe is also releasing a new recommendations algorithm that automatically factors customer attributes, like geography or favorite colour, that are most predictive of a desired behaviour.

With Smart Layout in Adobe Experience Manager, marketers can now automatically compose the best performing layout for each customer that adapts to the individual’s behaviour.

Furthermore, Adobe Target now allows marketers and data scientists to dynamically compare a customer’s likelihood of taking an action, like a purchase or churn, and factor the highest possibility into the customer’s profile.

Loni Stark, head of Adobe Experience Manager and Adobe Target, said: “Personalisation must be at the core of every customer experience, and if it isn’t, brands risk losing customers’ loyalty and business.

“Adobe has introduced AI and machine learning innovations for over a decade, and these new personalisation capabilities further our mission to help companies successfully cater to customers at the individual level, no matter the screen, device or channel.”

Please login with linkedin to comment

Adobe adobe experience manager Adobe Sensei Adobe Target AI artificial intelligence

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine