ADMA Appoints New Commercial Director

ADMA Appoints New Commercial Director

ADMA is boosting its reach and capabilities by hiring data-driven marketing specialist Richard Harris to be the association’s new commercial director.

Harris will be responsible for increasing the association’s footprint into new sectors and regions. He will oversee the membership, education and partnership/sponsorship divisions of ADMA, and report to CEO Jodie Sangster.

“ADMA is now relevant to every industry vertical and sector thanks to our data-driven marketing mandate which has made us the largest marketing association in Australia. Many organisations are now coming to ADMA because they recognise the value of data and the importance of customer experience. We’re now relevant not only to the marketing industry, but also the advertising, media, PR, analytics and data science sectors. Richard will be responsible for growing our footprint, driving more value for ADMA members and delivering against our agenda in creativity, data, content, technology and customer experience,” said Sangster.

“Having Richard at ADMA is a strategic step. It’s essential to have someone from the industry leading us in this new direction,” she added

Harris joins ADMA from Inivio, the marketing division of VEDA, where he was director of client engagement for three and a half years. Prior to Inivio, he worked at data management company, Acxiom Australia, for five years as a senior consultant where he was responsible for new business development and sales support within the NSW team.

“ADMA has achieved great success in the last three years and is now Australia’s premier data-driven marketing and advertising association,” he said.

“The growth and relevance of ADMA’s education programs, its recent alliance with the Institute of Analytics Professionals of Australia (IAPA), and the way the association nurtures young marketing talent are all excellent. Now we need to further develop the offer and also ensure we’re being cost effective,” said Harris.


Please login with linkedin to comment

Bob Garfield Instagram ads

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]