ADMA Appoints New Commercial Director

ADMA Appoints New Commercial Director

ADMA is boosting its reach and capabilities by hiring data-driven marketing specialist Richard Harris to be the association’s new commercial director.

Harris will be responsible for increasing the association’s footprint into new sectors and regions. He will oversee the membership, education and partnership/sponsorship divisions of ADMA, and report to CEO Jodie Sangster.

“ADMA is now relevant to every industry vertical and sector thanks to our data-driven marketing mandate which has made us the largest marketing association in Australia. Many organisations are now coming to ADMA because they recognise the value of data and the importance of customer experience. We’re now relevant not only to the marketing industry, but also the advertising, media, PR, analytics and data science sectors. Richard will be responsible for growing our footprint, driving more value for ADMA members and delivering against our agenda in creativity, data, content, technology and customer experience,” said Sangster.

“Having Richard at ADMA is a strategic step. It’s essential to have someone from the industry leading us in this new direction,” she added

Harris joins ADMA from Inivio, the marketing division of VEDA, where he was director of client engagement for three and a half years. Prior to Inivio, he worked at data management company, Acxiom Australia, for five years as a senior consultant where he was responsible for new business development and sales support within the NSW team.

“ADMA has achieved great success in the last three years and is now Australia’s premier data-driven marketing and advertising association,” he said.

“The growth and relevance of ADMA’s education programs, its recent alliance with the Institute of Analytics Professionals of Australia (IAPA), and the way the association nurtures young marketing talent are all excellent. Now we need to further develop the offer and also ensure we’re being cost effective,” said Harris.

 




Please login with linkedin to comment

Bob Garfield Instagram ads

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]