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Reading: Adidas Reveals OCEAUNZ Official Match Ball For The Women’s World Cup In Australia & New Zealand
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B&T > Marketing > Adidas Reveals OCEAUNZ Official Match Ball For The Women’s World Cup In Australia & New Zealand
Marketing

Adidas Reveals OCEAUNZ Official Match Ball For The Women’s World Cup In Australia & New Zealand

Tom Fogden
Published on: 25th January 2023 at 10:03 AM
Tom Fogden
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Adidas has revealed the official match ball of the FIFA Women’s World Cup, set to take place in Australia and New Zealand later this year.

The OCEAUNZ features blue and green decorations, “inspired by the unique Australasian landscape.”

The cultural markings and initials of both host nations also feature on the ball. The Australian patterns were created by Indigenous Austrlaian artist, Chern’ee Sutton, while the New Zealand markings were designed by Kiwi artist, Fiona Collis.

“With record viewing figures for the Women’s Euros tournament last year, the upcoming World Cup is set to be a massive moment for the game that we love. We’re turning up with a match ball that we’re incredibly proud of – featuring our innovative technology and with a design that represents the natural beauty of the landscape in which it will be played,” said Franziska Loeffelmann, design director football nraphics at adidas.

“The game is always evolving, and the design of the OCEAUNZ is built to help players cope with the pace and demands of the modern game. We’re hugely excited for the FIFA Women’s World Cup and to see the women’s game lifted to even further heights, in two fantastic host nations.”

A giant replica of the match ball, measuring four metres in diameter was towed around Sydney Harbour by a helicopter before heading to Bondi Beach. It was placed at Mark’s Park, which had been transformed into a quarter-sized football pitch for the event.

At the reveal event in Sydney, a panel discussion between Cortnee Vine and Claudia Bunge, as well as Jess Fox OAM, Ian Thorpe, Dan Carter ONZ, and Sarah Hirini, focused on the ball’s design, championing female athletes, and the countries’ hosting of the event.

The World Cup is due to kick off on 20 July with New Zealand taking on Norway. The final will be played on August 20.

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TAGGED: Adidas, FIFA Women’s World Cup 2023
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Tom Fogden
By Tom Fogden
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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

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