Each year when Lunar New Year arrives, many kids gather around the table and dream of red envelopes. Adidas, though, has highlighted the kids that gather on the football field in an homage to the quiet force of football in China, brought to life via TBWA Shanghai.
The film is live across a range of Chinese social media platforms including Rednote and Weibo.
Adidas’ 2026 Lunar New Year spot, titled ‘Happy New Year’ follows a group of young football players from Xu Genbao Football Base and the Tsinghua University High School Football Team, highlighting the balance between sport and life: training drills in the snow cut to dumpling dinners.
It features selfie videos showing some of the players expressing their wishes for the new year, ranging from winning games to having the sport become a class at school.
Adidas continues to invest in China’s football community through youth initiatives, leagues and partnerships.
