ADG Commercial & Content Directing Mentoree Profile: Kyra Bartley

ADG Commercial & Content Directing Mentoree Profile: Kyra Bartley
SHARE
THIS



For the past few weeks, B&T has partnered up with the Australian Directors’ Guild (ADG) to showcase the recipients of their Commercial & Content Directing Mentorship program – which pairs up young, up and coming female directors with mentor companies.

You can read more about it right here.

Last week, we introduced you to Eugenie Muggleton, who was partnered up with The Otto Empire. And this week it’s on to the lovely Kyra Bartley!

How did you become involved in the program?

I was introduced to it through a friend in the industry who thought it might be a good way for me to move from animation into live action, so I jumped at the opportunity.

Which company/who have you been mentored with?

I’m completing the mentorship at FINCH, but not with one specific director.

What are you most looking forward to about the mentoring program?

Being immersed in a pool of really diverse creative talent, and getting the opportunity to observe the choices they make whilst negotiating the day-to-day complexities of bringing an idea to life.

What are you most excited to gain from having a mentor?

The work I am most drawn to is that in which the director’s voice is undeniable; despite agency, brand or genre, you can always feel their fingerprints on the finished piece.

What I’d love to gain from shadowing established directors is a better understanding of how to hold onto that initial spark of insight that makes their approach unique, and maintain it as it travels through the production process.

Do you think the program will help your career? Why?

Being surrounded by people that inspire and challenge me is such a huge motivating force; it’s a daily reminder of where I want to be and definitely pushes me to work harder at getting there.

I think that sort of energy is a big factor in continuing to move forward, and I hope that it – combined with the obvious benefits of an expanded network and more informed understanding of directing processes – will help to take my career to the next level.

What’s the best advice you’ve ever received?

Don’t wait for permission.

There is so much freedom in recognising that you don’t have to let the perceived ‘gatekeepers’ dictate what you create. My favourite projects have come about from putting an obscure idea into action without knowing exactly how I’d finish it – and of course if it’s good enough, people will always come on board when you need them.

This advice also applies to getting my own permission though – sometimes I need to remind myself that not everything needs to perfectly lined up in my head before I start something, and to trust myself to just dive in and figure it out as I go.

What advice would you give to young, aspiring female directors?

If you want to be a storyteller (in whatever format that might be for you), go out and experience as much of the world as you can.

Be engaged, and curious, and brave – I think that’s the only way to develop a point of view that is deeply held and uniquely yours, and that’s what will make your stories interesting. You can always learn the craft element later!

 

 

Please login with linkedin to comment

Australian Directors Guild Commercial & Content Directing Mentorship program Finch

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]