Digital sales house AD2ONE announced the appointment of Peter Barry as National Sales Director for Australia.
Peter will lead the growing media agency sales team in Australia, responsible for the development and implementation of sales strategies to increase revenues and expand AD2ONE’s growing agency client list. He will also be tasked with maintaining and driving AD2ONE’s best in market client service delivery.
Most recently commercial director at AD2ONE in Ireland, Peter has over 12 years media experience across digital, print and radio.
“Peter has significant experience and a proven track record in driving agency engagement and increasing revenues through smart strategic initiatives” said Kate Tilden, commercial director of AD2ONE Australia. “His sales leadership at AD2ONE in Ireland increased revenues by 58 percent year on year and he significantly improved the performance and professionalism of the local team; we look forward to implementing his learnings in Australia to take our sales efforts to the next level.”
Peter Barry commented: “I am delighted to have been given the opportunity to work in the Australian market. This market has some of the leading lights in digital anywhere in the world, and some of the work being done here really is ahead of the curve. As our business evolves, I look forward to working with brands and their agencies to deliver partnerships across display, video, mobile and content. In addition to this, our premium programmatic offering is one that we are thrilled to be rolling out and we’ve just started working with eBay’s premium business in this market, so I am looking forward to exciting times ahead”
Prior to joining AD2ONE Ireland in 2012, Peter spent ten years in a variety of senior sales manager roles across print and radio and digital.
He will be based in AD2ONE’s Sydney office and report to the commercial director of AD2ONE Australia, Kate Tilden.