AD2ONE Appoints National Sales Director

AD2ONE Appoints National Sales Director
SHARE
THIS



Digital sales house AD2ONE announced the appointment of Peter Barry as National Sales Director for Australia.

Peter will lead the growing media agency sales team in Australia, responsible for the development and implementation of sales strategies to increase revenues and expand AD2ONE’s growing agency client list. He will also be tasked with maintaining and driving AD2ONE’s best in market client service delivery.

Most recently commercial director at AD2ONE in Ireland, Peter has over 12 years media experience across digital, print and radio.

“Peter has significant experience and a proven track record in driving agency engagement and increasing revenues through smart strategic initiatives” said Kate Tilden, commercial director of AD2ONE Australia. “His sales leadership at AD2ONE in Ireland increased revenues by 58 percent year on year and he significantly improved the performance and professionalism of the local team; we look forward to implementing his learnings in Australia to take our sales efforts to the next level.”

Peter Barry commented:  “I am delighted to have been given the opportunity to work in the Australian market.  This market has some of the leading lights in digital anywhere in the world, and some of the work being done here really is ahead of the curve.  As our business evolves, I look forward to working with brands and their agencies to deliver partnerships across display, video, mobile and content.  In addition to this, our premium programmatic offering is one that we are thrilled to be rolling out and we’ve just started working with eBay’s premium business in this market, so I am looking forward to exciting times ahead”

Prior to joining AD2ONE Ireland in 2012, Peter spent ten years in a variety of senior sales manager roles across print and radio and digital.

He will be based in AD2ONE’s Sydney office and report to the commercial director of AD2ONE Australia, Kate Tilden.

Please login with linkedin to comment

Sony

Latest News

Netflix Questions Potential Australian Content Requirements
  • Media

Netflix Questions Potential Australian Content Requirements

Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]

by B&T Magazine

B&T Magazine
Clems Sydney Brings Back D-D-Demazin
  • Campaigns

Clems Sydney Brings Back D-D-Demazin

Can't afford Celeste Barber for your next campaign? Why not hire a Celeste Barber clone like this ad has clearly done.

Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.