Digital sales house AD2ONE announced the appointment of Peter Barry as National Sales Director for Australia.
Peter will lead the growing media agency sales team in Australia, responsible for the development and implementation of sales strategies to increase revenues and expand AD2ONE’s growing agency client list. He will also be tasked with maintaining and driving AD2ONE’s best in market client service delivery.
Most recently commercial director at AD2ONE in Ireland, Peter has over 12 years media experience across digital, print and radio.
“Peter has significant experience and a proven track record in driving agency engagement and increasing revenues through smart strategic initiatives” said Kate Tilden, commercial director of AD2ONE Australia. “His sales leadership at AD2ONE in Ireland increased revenues by 58 percent year on year and he significantly improved the performance and professionalism of the local team; we look forward to implementing his learnings in Australia to take our sales efforts to the next level.”
Peter Barry commented: “I am delighted to have been given the opportunity to work in the Australian market. This market has some of the leading lights in digital anywhere in the world, and some of the work being done here really is ahead of the curve. As our business evolves, I look forward to working with brands and their agencies to deliver partnerships across display, video, mobile and content. In addition to this, our premium programmatic offering is one that we are thrilled to be rolling out and we’ve just started working with eBay’s premium business in this market, so I am looking forward to exciting times ahead”
Prior to joining AD2ONE Ireland in 2012, Peter spent ten years in a variety of senior sales manager roles across print and radio and digital.
He will be based in AD2ONE’s Sydney office and report to the commercial director of AD2ONE Australia, Kate Tilden.
Please login with linkedin to commentSony
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]